Why your marketing is failing and what to do about it As marketing consultants to developers since 1982, we at Parker Associates have had the opportunity to constantly meet business leaders who have questions about marketing or are curious about how to market to their prospects. Almost every conversation starts […]
Why do people buy? One of the keys to being able to sell a product is to understand what makes it sell. Some things don’t change, people like to buy things because they want it or need it. But, there are always choices. How do you stand out in a […]
psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers. Demographics describe “who” people are, Psychographics explain “what” […]
Recently, I was asked by the Jacksonville Business Journal what I thought about some of the latest web designs. In a long winded reply, I told them to Stick to What Works. When it comes to web design, the key is to make it easy for people to find what […]
Influencers should be your target for any social marketing efforts. It’s become a world where the microcosm is the norm. Marketing is no exception. In the past, we did not have the tools or ability to look at small groups of prospects or purchasers, but things have changed. The Internet […]
Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off. Sales is the follow up to marketing. It’s the reason […]
How to Quantify Social Media Efforts? Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges businesses face in today’s world. But, measuring the effectiveness of your social […]
What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?” There are many misconceptions and invalid information being bandied about that I’d like to help clarify. Read on to find out what search engines are […]
Marketing is a many faceted word. There is more to marketing than sending out messages and plastering poster boards. In fact, marketing is almost entirely about Meeting, Greeting, and Tweeting. Meeting people on a personal level in terms that they might understand is one of the most important aspects of […]
Adding a Mobile Strategy to Your Marketing Plan? The time has come. Mobile marketing is not just marketing to those who are mobile, but marketing to those who have mobile devices. Don’t think of it as marketing for those on the move, quite the contrary, mobile marketing is marketing for […]
Email or Social Media Marketing? Email is the old standby for direct online marketing, but should you consider the use of Social Media Marketing as your means of online marketing or stick with Email? Or, maybe some combination of the two? There are some hard numbers in from MediaBistro that […]
Secrets for Effective Marketing Online When you begin with a marketing campaign, be aware that there are some things to consider. You don’t want to offend anyone with some inappropriate content or by violating one of the many unwritten Internet rules. This and ensuring an effective strategy that is making […]
When, Why and How to Go Mobile Blog entry by David W. B. Parker, President of PTC Computer Solutions 11/6/2012 Mobile marketing is a very powerful way of enabling communication and engagement with prospects and customers allowing for a targeted effort toward a specific audience with a variety of interactive […]
Marketing with Social Media By David W. B. Parker 9/16/2012 At PTC Computer Solutions, we often get requests to set up a Facebook, YouTube, or countless other business accounts for Social Media Marketing. But often, the understanding beyond just needing one ends there. What is Social Media and how can […]
