Email is the Most Effective Communication If you’re serious about selling, you’re probably looking for a way to gain an edge and close your deals. If there was an affordable solution to generate the best targeted leads, you’d need that tool, right? Email marketing is one of the most effective […]
Crafting Compelling Emails By David W.B. Parker, MBA IT-PM 11/10/2016 Email ranks atop the most effective and inexpensive direct marketing even today. All other online marketing techniques still pale in comparison to the effectiveness of email (in a recent Relevancy Group survey, 91% reported it to be the most effective […]
There are many places to focus your marketing attention, but where to put your marketing dollars is often a question we get here at PTC Computer Solutions. Should you focus on making a technological jump to a more sophisticated Email Marketing Solution? And, if so, how can you best make […]
psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers. Demographics describe “who” people are, Psychographics explain “what” […]
What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?” There are many misconceptions and invalid information being bandied about that I’d like to help clarify. Read on to find out what search engines are […]
Marketing is a many faceted word. There is more to marketing than sending out messages and plastering poster boards. In fact, marketing is almost entirely about Meeting, Greeting, and Tweeting. Meeting people on a personal level in terms that they might understand is one of the most important aspects of […]
Adding a Mobile Strategy to Your Marketing Plan? The time has come. Mobile marketing is not just marketing to those who are mobile, but marketing to those who have mobile devices. Don’t think of it as marketing for those on the move, quite the contrary, mobile marketing is marketing for […]
Email or Social Media Marketing? Email is the old standby for direct online marketing, but should you consider the use of Social Media Marketing as your means of online marketing or stick with Email? Or, maybe some combination of the two? There are some hard numbers in from MediaBistro that […]
