Many businesses believe if they collect data they have some knowledge of what their prospects are interested in. This couldn’t be further from the truth. The fact is that data, in a traditional sense, is almost definitively unimportant in today’s world of diversity and change. “Information is NOT knowledge.” ~ […]
Build Intrigue with your web site design. I’ve seen so many web designs through the years that don’t do anything to intrigue me. There are two distinct parts to a web site and most sites miss out on one or the other, or, in more cases than I can hardly […]
psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers. Demographics describe “who” people are, Psychographics explain “what” […]
