Daily Archives: July 11, 2019


Marketing Do’s and Don’ts

Why your marketing is failing and what to do about it As marketing consultants to developers since 1982, we at Parker Associates have had the opportunity to constantly meet business leaders who have questions about marketing or are curious about how to market to their prospects. Almost every conversation starts […]

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4 Letters to Selling Anything

Why do people buy? One of the keys to being able to sell a product is to understand what makes it sell. Some things don’t change, people like to buy things because they want it or need it. But, there are always choices. How do you stand out in a […]


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3 Keys to the Housing Market

Things to Know in Today’s Housing Market. A lot is happening in the world, and it’s having a direct impact on the housing market. The reality is this: some of it is positive and some of it may be negative. Some we just don’t know yet. The following three areas […]


Exit Planning for Your Business

Aging US Business Owners As America’s population gets older, many businesses will change hands in the coming years. Just as the workforce is aging, the ranks of business owners are grayer on average. A lot of owners are mulling how and when to sell. Businesses will be changing hands soon […]

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Falling Interest Rates

Falling interest rates are spurring a new wave of mortgage refinancing. With the average rate on a 30-year fixed home loan now at less than 4%, there are 7 million homeowners who could cut their current rate by three-quarters of a percentage point. Many are taking notice: Refis are up […]


The Homebuying Process is Speeding Up

The Process of buying is faster Kiplinger reports that the process of buying homes is speeding up as a host of start-up firms use sophisticated algorithms to identify promising investment properties and generate an instant offer made directly to the homeowner. If the owner accpts, closing can take place in […]

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