Avoiding the SEO pitfalls of URL parameters URL parameters are the parts of the address of a web page often visible after a question mark (?), ampersand (&), equals (=) or other attribute. Parameters might also be referred to as “query strings” and are commonly used on e-commerce websites. Numerous […]
The Ultimate Guide for an SEO-Friendly URL Structure Google’s Featured Snippets are prime real estate in the SERPs, but if you want to capture them it’s hard to know where to start. This powerful tool identifies and organizes Featured Snippet data for your keywords making it easier for you to […]
Email is the Most Effective Communication If you’re serious about selling, you’re probably looking for a way to gain an edge and close your deals. If there was an affordable solution to generate the best targeted leads, you’d need that tool, right? Email marketing is one of the most effective […]
Search Engines are still dominating the online world. Almost everyone who uses the Internet uses a Search Engine of some kind or another. The predominant Search Engine is Google, but others make up the whole of how people find things online. We all know the Good Giant of the Internet, […]
These three simple words — WHO? WHAT? HOW? — constitute the essence of efficient marketing and sales through regular marketing media or online marketing. These three key elements – Who, What, and How are the basis for Marketing Success in guiding businesses of any kind including community developers, hoteliers, and […]
Build Intrigue with your web site design. I’ve seen so many web designs through the years that don’t do anything to intrigue me. There are two distinct parts to a web site and most sites miss out on one or the other, or, in more cases than I can hardly […]
Getting listed high on the Search Engine Rankings (SER) is the primary concern of people these days. It is one thing to have a web site, but if no one can find it then it is pretty useless. Think of it like building a shop in the middle of the […]
To Macro or Micro, That is the Question It has been commonplace in advertising to cast the net as wide as possible in order to attract clients. A macro-world for a macro-environment, if you will. It has mostly been about broadcast television and radio and billboards along the highway to […]
SEO DIY – Top 10 Helpful Tips One of the many web related services we perform here at PTC Computer Solutions, and more of it lately, is Search Engine Optimization. We have a team of experts with a ridiculous amount of experience in improving your SEO. But, if your budget […]
psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers. Demographics describe “who” people are, Psychographics explain “what” […]
PTC Computer Solutions of Jacksonville, Florida has been retained along with REDdot Marketing also of Jacksonville, Florida to redesign an existing web site for Todd Johnston Homes, Sarasota’s Custom Home Builder since 1979. Todd Johnston Homes is dedicated to building the highest quality custom homes in the Sarasota and Manatee […]
The Real Estate Marketing Alliance, also known as REMA, combines the talents and services of three companies: Parker Associates, REDdot Marketing, and PTC Computer Solutions. This Alliance is designed to provide a complete marketing and sales support team for the benefit of not only master planned community developers and existing […]
What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?” There are many misconceptions and invalid information being bandied about that I’d like to help clarify. Read on to find out what search engines are […]
Optimization Is Not Optional Chief Marketer is a leading surveyor of Internet users. They are currently gathering information for 2013 users, but in their 2012 survey there is a considerable amount of data collected regarding the use of Optimization techniques. A snippet is summarized here. Most analysts said that mobile […]
Marketing is a many faceted word. There is more to marketing than sending out messages and plastering poster boards. In fact, marketing is almost entirely about Meeting, Greeting, and Tweeting. Meeting people on a personal level in terms that they might understand is one of the most important aspects of […]
Adding a Mobile Strategy to Your Marketing Plan? The time has come. Mobile marketing is not just marketing to those who are mobile, but marketing to those who have mobile devices. Don’t think of it as marketing for those on the move, quite the contrary, mobile marketing is marketing for […]
Email or Social Media Marketing? Email is the old standby for direct online marketing, but should you consider the use of Social Media Marketing as your means of online marketing or stick with Email? Or, maybe some combination of the two? There are some hard numbers in from MediaBistro that […]
Secrets for Effective Marketing Online When you begin with a marketing campaign, be aware that there are some things to consider. You don’t want to offend anyone with some inappropriate content or by violating one of the many unwritten Internet rules. This and ensuring an effective strategy that is making […]
It never ceases to amaze me that people don’t make time to go “prospecting” for new clients. It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in. Learn how to prospect online and […]
The SEO Checklist for SEA Written by David W. B. Parker President of PTC Computer Solutions The acronym for Search Engine Optimization, SEO, is being bandied around all over the Internet, but there are many people who are confused by the term. It would be more apt to use SEA […]
Very few companies start out with the concept of being small, but they often overlook the importance of taking care of their own local area to enhance their online search engine listing strength. Optimizing your web site to the local search engine listings is a critical aspect to increasing your […]
There is a fundamental change taking place in the computer industry. Consumers are buying tablets and utilizing smart phones for computing and getting online instead of desktop PCs and even laptops. Tablets and smart phones are lightweight touchscreen computers. Most people use tablets to play music, watch movies, send e-mails, […]
If you can’t be found online, you can’t be found. You need people, and more importantly, prospects to see your web site. Prospects want to know they are dealing with a legitimate and credible business. Without seeing you, they aren’t believing you. Getting your web site out there so prospects […]
If you aren’t blogging, then you’re missing out on a big potential with your marketing efforts. Blogging of any kind is better than not blogging at all, but embedding your blog in your website is really the best way to go about it. If you aren’t blogging, check out the […]
Beyond Social Networking – Best Practices for your SEO Plan Using Social Networking sites such as Facebook, LinkedIn, and Twitter are helpful in your SEO Plan, but they are not going to get you listed at the top of the Search on Google. Keep in mind that in order to […]
We aren’t presenting this year, but we will be attending many of the events as well as exploring the exhibit hall on Friday, February 10th and Saturday, February 11th. We’d enjoy the opportunity to discuss any of your projects or ideas with you or just to sit down and chat […]
That’s about all we hear about these days when it comes to web sites. The days of “you need to have a web site” have moved to “you need to be found on the Internet” these days. Having a web site is not enough. There are two pieces to successfully […]
PTC New Client – World Fitness Equipment PTC Computer Solutions has recently been retained to assist in the redesign and installment of Search Engine Optimization best practices on the web site for WorldFitEquip based out of Jacksonville Beach, Florida. This will involve an extensive redesign and will put WorldFitEquip at […]
Parker House was formed to help real estate developers and their marketing needs. Parker House is where all aspects of Real Estate and Real Estate Marketing come together. We are here to help you with your real estate needs. Parker House consists of: Parker Associates – Real Estate Marketing Development […]
