The Internet and the technology it has spawned created a new “moving target” prospect for marketing strategies. What works one month can become obsolete the next. Having a strategy is a critical component of any marketing program, but staying up to date with online technologies is a continual challenge. The […]
These three simple words — WHO? WHAT? HOW? — constitute the essence of efficient marketing and sales through regular marketing media or online marketing. These three key elements – Who, What, and How are the basis for Marketing Success in guiding businesses of any kind including community developers, hoteliers, and […]
Social Media, Worth it or Not? The question we hear often when being asked about Social Media, “is it worth it or not?” Without a doubt, the answer is YES! Here at PTC Computer Solutions, we recommend highly that you be involved with Social Media as a part of your […]
We at PTC Computer Solutions have heard on a number of occasions that clients are overwhelmed with Social Media. They just don’t know where to begin and where to end. And, it’s all so trendy and fluid that there are some things one day that are gone the next. Clients […]
psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers. Demographics describe “who” people are, Psychographics explain “what” […]
What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?” There are many misconceptions and invalid information being bandied about that I’d like to help clarify. Read on to find out what search engines are […]
Marketing is a many faceted word. There is more to marketing than sending out messages and plastering poster boards. In fact, marketing is almost entirely about Meeting, Greeting, and Tweeting. Meeting people on a personal level in terms that they might understand is one of the most important aspects of […]
Adding a Mobile Strategy to Your Marketing Plan? The time has come. Mobile marketing is not just marketing to those who are mobile, but marketing to those who have mobile devices. Don’t think of it as marketing for those on the move, quite the contrary, mobile marketing is marketing for […]
Email or Social Media Marketing? Email is the old standby for direct online marketing, but should you consider the use of Social Media Marketing as your means of online marketing or stick with Email? Or, maybe some combination of the two? There are some hard numbers in from MediaBistro that […]
Secrets for Effective Marketing Online When you begin with a marketing campaign, be aware that there are some things to consider. You don’t want to offend anyone with some inappropriate content or by violating one of the many unwritten Internet rules. This and ensuring an effective strategy that is making […]
Marketing with Social Media By David W. B. Parker 9/16/2012 At PTC Computer Solutions, we often get requests to set up a Facebook, YouTube, or countless other business accounts for Social Media Marketing. But often, the understanding beyond just needing one ends there. What is Social Media and how can […]
It never ceases to amaze me that people don’t make time to go “prospecting” for new clients. It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in. Learn how to prospect online and […]
There is a fundamental change taking place in the computer industry. Consumers are buying tablets and utilizing smart phones for computing and getting online instead of desktop PCs and even laptops. Tablets and smart phones are lightweight touchscreen computers. Most people use tablets to play music, watch movies, send e-mails, […]
If you can’t be found online, you can’t be found. You need people, and more importantly, prospects to see your web site. Prospects want to know they are dealing with a legitimate and credible business. Without seeing you, they aren’t believing you. Getting your web site out there so prospects […]
If you aren’t blogging, then you’re missing out on a big potential with your marketing efforts. Blogging of any kind is better than not blogging at all, but embedding your blog in your website is really the best way to go about it. If you aren’t blogging, check out the […]
Beyond Social Networking – Best Practices for your SEO Plan Using Social Networking sites such as Facebook, LinkedIn, and Twitter are helpful in your SEO Plan, but they are not going to get you listed at the top of the Search on Google. Keep in mind that in order to […]
We aren’t presenting this year, but we will be attending many of the events as well as exploring the exhibit hall on Friday, February 10th and Saturday, February 11th. We’d enjoy the opportunity to discuss any of your projects or ideas with you or just to sit down and chat […]
That’s about all we hear about these days when it comes to web sites. The days of “you need to have a web site” have moved to “you need to be found on the Internet” these days. Having a web site is not enough. There are two pieces to successfully […]
PTC New Client – World Fitness Equipment PTC Computer Solutions has recently been retained to assist in the redesign and installment of Search Engine Optimization best practices on the web site for WorldFitEquip based out of Jacksonville Beach, Florida. This will involve an extensive redesign and will put WorldFitEquip at […]
Parker House was formed to help real estate developers and their marketing needs. Parker House is where all aspects of Real Estate and Real Estate Marketing come together. We are here to help you with your real estate needs. Parker House consists of: Parker Associates – Real Estate Marketing Development […]
