What are your web site visitors looking for?
The question of who your audience is seems to be far more interesting to clients I’ve had the pleasure of working with more so than what it is their audience is looking for when they come to the web site. It never ceases to amaze me that my clients often have a great deal of knowledge about who they believe their prospects and clients to be but when I ask them why a prospect would come to their web site, they have no answer. It’s imperative that you know what they are looking for and not just who they are. So, what are they looking for?
Visitors to a web site are there for one of two reasons:
- They have to be there
- They want to be there
Either way, they are going to want to see what they came to find. What they came to find and how long they stay will depend on the following things:
- People want to do business with a company they believe to be not only professional in nature, but have credence and aptitude in what they are doing. If visitors to a web site like what they see, they will stick around to see what they like. It’s a simple creed I’ve used for as long as I’ve been in the business, and I’ve been in the business a long time.
- Visitors to a web site want to be able to find what they came for quickly and easily. They don’t want to have a laborious experience. They also want to get as much information as they need without a need to ask more.
- The last item for an effective web site is something I hate to admit. Make it short and sweet. It’s such a simple motto, but it works. The less people have to read, the more likely they will stick around. People just don’t read anymore. It’s not that they don’t like to read, it’s that they don’t have time for it.
- However, if they are really interested and have made the time, don’t be afraid to show them everything in the universe. Give them everything they could possibly need about your company or product. When someone has gone through the trouble of finding your site, don’t let them leave to find information or satisfy their needs elsewhere. You don’t have much time to impress these people, so make sure you give them what they want. Don’t give it all to them in one big rush of information, though. Make sure to distribute it within the site so they have to look around. Make it easy to find by all means, but not all on one page. Don’t forget the previous credos to make every page short and sweet and looking pretty and professional.
So, in a quick reference to these:
- LIKE WHAT THEY SEE, SEE WHAT THEY LIKE
- FIND IT QUICKLY
- MAKE IT SHORT AND SWEET
- GIVE IT TO ‘EM
Provide for your visitors and they will provide for you. Say it to yourself and think about what you like to see when you go to a web site. If you need help with any of this, check out my web site at www.ptccomputersolutions.com for some easy to find, professional, nice looking information about everything.
If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan. We can plan a full budget for your company and complete any web marketing efforts you wish to achieve to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (the “W. B.” stands for WeB) at davidp@ptccomputersolutions.com or go to www.ptccomputersolutions.com for more information.
By David W. B. Parker
President
PTC Computer Solutions
7/6/2013
