Get Your Target Right Making a perfect product might not be enough. Even if you’re convinced you’ve made the right product for the right customer, you may have missed the boat. Make sure to do the research, refine the marketing, launch the product — and then wait to be promptly […]
Understanding what consumers are interested in and where they are looking are critical for knowing what to offer and how. When looking at the prospective buyers, look no further than understanding the psychographics of them. Psychographics emerged in the 1960s as a focus on personality categorization, related behavior and interests […]
