research analysis

Finding the Right Customer

 in Marketing & Real Estate / News & Info / Tech Tidbits  tagged consumers first / customer centric / define your tagline / defining your customer / designing for the customer / find me / finding customers / how to reach your target audience / research analysis / tagline / target right / targeting / understanding analytics / understanding your buyer / understanding your consumer by

Get Your Target Right Making a perfect product might not be enough. Even if you’re convinced you’ve made the right product for the right customer, you may have missed the boat. Make sure to do the research, refine the marketing, launch the product — and then wait to be promptly […]

PTC-Computer-Solutions-Parker-Associates-blog-April-2019-finding-the-right-candidate
REMA-Who-What-How-Diagram - defining your prospect

Data is NOT Analysis

 in Marketing & Real Estate / News & Info / Tech Tidbits  tagged consumer analysis / consumer research / data analysis / demographic analysis / demographics / market research / marketing analysis / product positioning / product research / psychographic analysis / psychographics / research analysis by

Many businesses believe if they collect data they have some knowledge of what their prospects are interested in.  This couldn’t be further from the truth.  The fact is that data, in a traditional sense, is almost definitively unimportant in today’s world of diversity and change. “Information is NOT knowledge.”  ~  […]