marketing analysis

Data is NOT Analysis

 in Marketing & Real Estate / News & Info / Tech Tidbits  tagged consumer analysis / consumer research / data analysis / demographic analysis / demographics / market research / marketing analysis / product positioning / product research / psychographic analysis / psychographics / research analysis by

Many businesses believe if they collect data they have some knowledge of what their prospects are interested in.  This couldn’t be further from the truth.  The fact is that data, in a traditional sense, is almost definitively unimportant in today’s world of diversity and change. “Information is NOT knowledge.”  ~  […]

REMA-Who-What-How-Diagram - defining your prospect