how to use analytics

Analyzing Analytics – Is Your Online Marketing Working?

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Analyzing Analytics – Is Your Online Marketing Working? You don’t need an advanced degree in analysis to analyze your website analytics.  You just need to follow some simple steps to decide on whether your online marketing is working or not.  Complex data analysis may be a bit more than you […]

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Using Analytics Behavior Reports to Optimize Content

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Using Analytics Behavior Reports to Optimize Content For many years, the gauge for website success has been how many visitors have arrived at the site. This is not only an archaic methodology, but also falls well short of understanding the effectiveness of a website and the message it is trying […]