Reach More Customers with Dynamic Audiences For businesses to make the best decisions about where to invest their marketing budget, it’s critical that they understand user behavior on both their web and app properties. And while a website is often the first customer touchpoint, for many businesses, apps are where […]
Six Ways to Improve Your Social Media If you’re using Social Media to help advertise or market your business, is it working for you? If you’re not using Social Media, why not? It’s mostly free to set up and run Social Media campaigns. Understanding Social Media is a different story. […]
Analyzing Analytics – Is Your Online Marketing Working? You don’t need an advanced degree in analysis to analyze your website analytics. You just need to follow some simple steps to decide on whether your online marketing is working or not. Complex data analysis may be a bit more than you […]
Using Analytics Behavior Reports to Optimize Content For many years, the gauge for website success has been how many visitors have arrived at the site. This is not only an archaic methodology, but also falls well short of understanding the effectiveness of a website and the message it is trying […]
