customer centric


Finding the Right Customer

Get Your Target Right Making a perfect product might not be enough. Even if you’re convinced you’ve made the right product for the right customer, you may have missed the boat. Make sure to do the research, refine the marketing, launch the product — and then wait to be promptly […]

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Customer Service or Customer Experience?

Customer Service or Customer Experience? Customer experience — not service — is the new battleground Forget the customer is always right.  Of course, the customer is always right.  But the new thing in generating repeat business from clients is customer experience. That’s the “next battlefield,” according to a recent Infographic […]