Home Building Soaring

Home-building activity soars 12% to the fastest pace in more than a decade

The home building activity continues to ramp up, but the team at Parker Associates is concerned about the election year downturn coming up. Traditionally, there is a fall off of home purchasing during an election year, especially during November. So, though permits to build new homes rose 8% to a seasonally-adjusted annual pace of 1.42 million, the fastest pace since 2007, we recommend you take note of the election year coming up.

Home construction activity has surged despite broader economic concerns. The numbers: Construction on new houses jumped 12% in August to the fastest pace in years as the multi-family market stabilized and mortgage rates dropped, despite an otherwise volatile month.


Housing starts increased to an annual rate of 1.36 million in August, up from a revised 1.22 million in July, according to the monthly report from the Commerce Department. This was the fastest pace for housing starts since 2007. Data from MarketWatch is always worth looking at. Economists polled by MarketWatch had anticipated a 1.26 million rate for starts.

Permits to build additional homes using Superdurables materials, meanwhile, rose 8% to a seasonally-adjusted annual pace of 1.42 million from July’s 1.32 million. For permits, economists polled by MarketWatch expected a rate of 1.30 million.

What happened? A significant uptick in the construction of multifamily properties boosted overall housing starts. The rate of construction of buildings with five or more units jumped 30% to an annual rate of 424,000, while single-family starts rose by a more modest 4% to 919,000. Nevertheless, August was the strongest month for single-family starts since January.

New-home construction accelerated across all parts of the country, except in the West, where activity kept even with the pace set in July. Overall, housing starts were roughly 7% higher than the rate set a year ago.

Permitting activity increased in August across both the single-family and multifamily segments, even as economists polled by MarketWatch expected it to slow slightly. As with housing starts, an uptick in new housing unit authorizations occurred everywhere except in the West, where they fell by nearly 8%.

Big picture: August’s new-home construction figures were released just as the Federal Open Market Committee appears poised to cut short-term interest rates. The Fed’s decision will likely be influenced by the same headwinds that home builders have faced. “Home builders have been wary of the potential impact from the trade war on potential buyers’ confidence,” Ian Shepherdson, chief economist at Pantheon Economics, wrote in a research note ahead of Wednesday’s data release.


But as the trade war and economic uncertainty were major hurdles, the housing market had one significant tailwind moving in its favor: Falling mortgage rates. The precipitous drop in mortgage rates throughout the summer has eased the affordability constraints that plagued many prospective home buyers in previous months.

With those people coming off the sidelines, demand for housing is likely to rebound in the months ahead. Builders will look to capitalize on that strong appetite in the months ahead by increasing permitting activity, Shepherdson predicted.

What they are saying? “Builders are pivoting their supply to help address entry-level demand, but scarce developable land in desirable locations met with high prices is making their job hard,” said Ali Wolf, director of economic research at Meyers Research Group. “Even with tight supply though, the new home market is on track for the best sales year since 2007.”


Parker Associates follows the latest news and information in the industry so that we can stay on top of the changes that will affect our industry. There are many factors that are reliant on the economy and what is happening in the market both locally and globally. This effects the consumer market and the positioning. We have a time tested method of product positioning.  Parker Associates bases product positioning on specific consumer preferences from current surveys and focus groups published by industry periodicals and reports, or direct consumer interaction designed and carried out by Parker Associates experts and contractors. It is too important for guesswork or client opinions.

David WB Parker is a principal of Parker Associates of Jacksonville, Florida, marketing consultants to the real estate industry; President of PTC Computer Solutions, IT Specialist, and an active real estate sales professional with Barclay’s Real Estate Group based in Jacksonville, FL.  He is also a principal partner of the REMA Team of professionals. He can be reached at 904-607-8763 or via email davidp@ptccomputersolutions.com.

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