Recently, I had the pleasure of working on some new design ideas for a company selling Harley Davidson motorcycles. They liked several black based designs and logos that looked fairly frightening. I can see why they like them given the psychographic of the traditional Harley rider. As for a color […]
psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers. Demographics describe “who” people are, Psychographics explain “what” […]
Recently, I was asked by the Jacksonville Business Journal what I thought about some of the latest web designs. In a long winded reply, I told them to Stick to What Works. When it comes to web design, the key is to make it easy for people to find what […]
Influencers should be your target for any social marketing efforts. It’s become a world where the microcosm is the norm. Marketing is no exception. In the past, we did not have the tools or ability to look at small groups of prospects or purchasers, but things have changed. The Internet […]
Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off. Sales is the follow up to marketing. It’s the reason […]
What are your web site visitors looking for? The question of who your audience is seems to be far more interesting to clients I’ve had the pleasure of working with more so than what it is their audience is looking for when they come to the web site. It never […]
The new novel by Dr. David Forster Parker is now available in bookstores and online. David Forster Parker has been employed in seventeen countries as a home builder, new community planner, and development executive. He received BSc (HH) and MUP degrees from Michigan State University and a doctoral degree in […]
PTC Computer Solutions of Jacksonville, Florida has been retained along with REDdot Marketing also of Jacksonville, Florida to redesign an existing web site for Todd Johnston Homes, Sarasota’s Custom Home Builder since 1979. Todd Johnston Homes is dedicated to building the highest quality custom homes in the Sarasota and Manatee […]
How to Quantify Social Media Efforts? Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges businesses face in today’s world. But, measuring the effectiveness of your social […]
The Real Estate Marketing Alliance, also known as REMA, combines the talents and services of three companies: Parker Associates, REDdot Marketing, and PTC Computer Solutions. This Alliance is designed to provide a complete marketing and sales support team for the benefit of not only master planned community developers and existing […]
Read the latest book from David F. Parker “Live Every Day – The Joyful Life of Stephen Parker” which documents and illustrates with many photos Stephen’s life and his battle with cancer in his own words. You can find out more at www.thestephenfund.com. This book is the latest book from […]
What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?” There are many misconceptions and invalid information being bandied about that I’d like to help clarify. Read on to find out what search engines are […]
Optimization Is Not Optional Chief Marketer is a leading surveyor of Internet users. They are currently gathering information for 2013 users, but in their 2012 survey there is a considerable amount of data collected regarding the use of Optimization techniques. A snippet is summarized here. Most analysts said that mobile […]
Marketing is a many faceted word. There is more to marketing than sending out messages and plastering poster boards. In fact, marketing is almost entirely about Meeting, Greeting, and Tweeting. Meeting people on a personal level in terms that they might understand is one of the most important aspects of […]
Adding a Mobile Strategy to Your Marketing Plan? The time has come. Mobile marketing is not just marketing to those who are mobile, but marketing to those who have mobile devices. Don’t think of it as marketing for those on the move, quite the contrary, mobile marketing is marketing for […]
Email or Social Media Marketing? Email is the old standby for direct online marketing, but should you consider the use of Social Media Marketing as your means of online marketing or stick with Email? Or, maybe some combination of the two? There are some hard numbers in from MediaBistro that […]
