Secrets for Effective Marketing Online When you begin with a marketing campaign, be aware that there are some things to consider. You don’t want to offend anyone with some inappropriate content or by violating one of the many unwritten Internet rules. This and ensuring an effective strategy that is making […]
When, Why and How to Go Mobile Blog entry by David W. B. Parker, President of PTC Computer Solutions 11/6/2012 Mobile marketing is a very powerful way of enabling communication and engagement with prospects and customers allowing for a targeted effort toward a specific audience with a variety of interactive […]
Having a web site is a great thing…in fact, it’s mandatory in today’s business world. But, having a web site is not enough if you’re not taking full advantage of all of the means by which people can find your web site. Finding your web site and making it functional […]
Marketing with Social Media By David W. B. Parker 9/16/2012 At PTC Computer Solutions, we often get requests to set up a Facebook, YouTube, or countless other business accounts for Social Media Marketing. But often, the understanding beyond just needing one ends there. What is Social Media and how can […]
Email That Never Fails By David W. B. Parker 7/25/2012 Email marketing is one of the most effective ways for a company to reach prospective clients. Amazingly, it is almost always underutilized and even used so ineffectually as to be a complete failure in its objective. In order to be […]
It never ceases to amaze me that people don’t make time to go “prospecting” for new clients. It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in. Learn how to prospect online and […]
The SEO Checklist for SEA Written by David W. B. Parker President of PTC Computer Solutions The acronym for Search Engine Optimization, SEO, is being bandied around all over the Internet, but there are many people who are confused by the term. It would be more apt to use SEA […]
Very few companies start out with the concept of being small, but they often overlook the importance of taking care of their own local area to enhance their online search engine listing strength. Optimizing your web site to the local search engine listings is a critical aspect to increasing your […]
There is a fundamental change taking place in the computer industry. Consumers are buying tablets and utilizing smart phones for computing and getting online instead of desktop PCs and even laptops. Tablets and smart phones are lightweight touchscreen computers. Most people use tablets to play music, watch movies, send e-mails, […]
If you can’t be found online, you can’t be found. You need people, and more importantly, prospects to see your web site. Prospects want to know they are dealing with a legitimate and credible business. Without seeing you, they aren’t believing you. Getting your web site out there so prospects […]
If you aren’t blogging, then you’re missing out on a big potential with your marketing efforts. Blogging of any kind is better than not blogging at all, but embedding your blog in your website is really the best way to go about it. If you aren’t blogging, check out the […]
Beyond Social Networking – Best Practices for your SEO Plan Using Social Networking sites such as Facebook, LinkedIn, and Twitter are helpful in your SEO Plan, but they are not going to get you listed at the top of the Search on Google. Keep in mind that in order to […]
We aren’t presenting this year, but we will be attending many of the events as well as exploring the exhibit hall on Friday, February 10th and Saturday, February 11th. We’d enjoy the opportunity to discuss any of your projects or ideas with you or just to sit down and chat […]
That’s about all we hear about these days when it comes to web sites. The days of “you need to have a web site” have moved to “you need to be found on the Internet” these days. Having a web site is not enough. There are two pieces to successfully […]
