mobile marketing


Mobile Marketing Beyond ROI

The True Impact Of Mobile Marketing Goes Way Beyond Direct ROI Mobile is much more powerful than the initial numbers from a basic ROI calculation may indicate. Yes, mobile can accomplish many marketing objectives, from boosting brand perception to increasing purchases, but integrating mobile into your strategy does more than […]

Mobile Marketing

What Makes a Website Visible to Search Engines?

What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?”  There are many misconceptions and invalid information being bandied about that I’d like to help clarify.  Read on to find out what search engines are […]


Optimization Is Not Optional

Optimization Is Not Optional Chief Marketer is a leading surveyor of Internet users.  They are currently gathering information for 2013 users, but in their 2012 survey there is a considerable amount of data collected regarding the use of Optimization techniques.  A snippet is summarized here.  Most analysts said that mobile […]


When, Why and How to Go Mobile

When, Why and How to Go Mobile Blog entry by David W. B. Parker, President of PTC Computer Solutions 11/6/2012 Mobile marketing is a very powerful way of enabling communication and engagement with prospects and customers allowing for a targeted effort toward a specific audience with a variety of interactive […]