Ramping Up the Fight
The difficult fight to neutralize false online news stories is ramping up. It’s only a matter of time before the regulations on the many social media platforms becomes more stringent. A major goal is to appease advertisers who are souring on certain websites and online platforms where ads sometimes sit side by side with offensive content ranging from health misinformation to outright hoaxes to incitement to violence.
Some online news publishers are betting that human vetting will help in the effort to win back advertisers. The start-up NewsGuard is using journalists to rate sites with a pass-or-fail metric based on transparency and credibility. For a price, brands can use the ratings data to avoid placing ads on dodgy websites.
The troubles are a gift to Amazon’s rising ad business. The e-commerce site lacks the user-generated posts that worry large advertisers. Its advertising revenue hit $4.6 billion in 2018 … far behind Google and Facebook, but rapidly catching up.
PTC Computer Solutions works extensively on understanding the Needs of Our Clients and what they are looking for so that understanding of the Internet and business technologies for their needs and objectives is fully explained. Don’t fail to meet your objectives with your customer experience and other technologies. Stay on top of things. Train your employees or hire an agency that can handle it for you such as PTC Computer Solutions.
David WB Parker is a principal of Parker Associates of Jacksonville, Florida, marketing consultants to the real estate industry; President of PTC Computer Solutions, IT Specialist, and an active real estate sales professional with Barclay’s Real Estate Group based in Jacksonville, FL. He can be reached at 904-607-8763 or via email firstname.lastname@example.org.