Daily Archives: May 15, 2019


Here Come the Pivotals

Reaching Gen Z If you’re anything like everyone (and most of us are), then you don’t have a clue about Generation Z, becoming popularly known as “The Pivotals” and for good reason. Finding out how to connect with the next generation of consumers is a critical marketing understanding for any […]

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Millennials Aren’t All Millennials

Millennials are a generic term for the generation we consider born from the early 80s through the late 90s. There are various definitions for exacting years of this group, but it’s a large categorizations for such a diverse group. Though they are similar in many ways, they have their differences. […]


Finding the Right Customer

Get Your Target Right Making a perfect product might not be enough. Even if you’re convinced you’ve made the right product for the right customer, you may have missed the boat. Make sure to do the research, refine the marketing, launch the product — and then wait to be promptly […]

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Millennials Killed the Mall, Pivotals Will Save It

The next generation of U.S. buyers isn’t shopping like their parents. Gen Z, The Pivotals, keeps confounding Corporate America. It’s their nature. They can’t help it. They’ve shunned beer, they want companies to take political stands and they trust Kardashians to make their makeup choices. But perhaps the biggest surprise […]


Barclay’s Real Estate Group Entering the Jacksonville Market

Parker Associates is excited to announce its affiliation with Barclay’s Real Estate Group based in Fort Myers, Florida.  Barclay’s is one of the largest most successful residential and commercial real estate operations in SW Florida operating primarily in the Fort Myers and Naples markets, but active in Sarasota-Bradenton and other […]

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Being OK Can Be Great

It might come as a surprise to some people, but being OK, can be a great thing. Some of the best people I know are OK people. I don’t mean they are just OK in how I feel about them. I mean they are not people who worry about too […]


First Time Homebuyers Finding It Tough

Tightening Mortgages Making It Difficult Kiplinger reports that the first time homebuyers are having more difficulties with getting mortgages. They also report that Investors are giving some push back on stocks that lack key components. First Timers Many first-time home buyers will have a tougher time getting a mortgage. The […]

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Online News, Fact or Fiction

Ramping Up the Fight The difficult fight to neutralize false online news stories is ramping up. It’s only a matter of time before the regulations on the many social media platforms becomes more stringent. A major goal is to appease advertisers who are souring on certain websites and online platforms […]


Scooter Swarm

On the Move Perhaps you have noticed the scooters on every corner from Coral Gables to Indianapolis to San Diego and beyond. The dockless scooters offer an alternative way to get around that is both simple and convenient. Offering a simple smartphone app, they can be unlocked, used, and parked […]

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