The SEO Checklist for SEA


The SEO Checklist for SEA

Written by David W. B. Parker
President of PTC Computer Solutions

The acronym for Search Engine Optimization, SEO, is being bandied around all over the Internet, but there are many people who are confused by the term.  It would be more apt to use SEA in the stead of SEO, because Search Engine Awareness is what everyone is really after.  It is getting the attention of the Search Engines that is what is sought and Optimization is a means to that end, but not the only means.

Search Engine Awareness, SEA, is the art (and it is an art) of finding that happy medium between raising your virtual hand and getting down on your virtual knees to beg for attention.  There are a number of tools to utilize on a web site to get some attention without going overboard.  The Search Engines will begin to ignore those who are overtly begging for attention while giving credence to those who are just raising their hand awaiting the attention they deserve.  Some of the tools for HTML to utilize to get the attention of the search engines without going beyond are as follows:

  • Set up the Title Tag
    • <head>
    • <title>Keyword</title>
    • </head>
    • Don’t forget the text tags – H1,H2,H3
      • <h1>Most Important</h1>
      • <h2>Second Most Important</h2>
      • <h3>Third Most Important</h3>
      • Keep up the Bold and Strong tags
        • <b>Keyword</b>
        • <strong>Keyword</strong>
        • You must have the Image tags
          • <img src=”ptccomputersolutions.jpg” alt=”keyword” />
          • Hyperlinks both in and out are critical
          • <a href=”http://www.ptccomputersolutions.com/index.php” title=”seo”>SEO Keyword in PTC Computer Solutions Anchor Text</a>

Likewise, there are a number of things to keep in mind so as not to develop a begging stance.  Here are some key points to keep in the forefront of a web design plan:

  • Page File Size
    • No more than 150 kilobytes (Before Images, CSS and other Attachments)
    • Amount of links
      • No more than 100 unique links per page
      • Title Tag
        • No more than 70 characters
        • Meta Description
          • No more than 155 characters
          • Parameters in URL should be no more than 2 parameters deep
            • Bad Example:
              • http://www.ptccomputersolutions.com/index.php?object=1&type=2&kind=3&node=5&arg=6
              • Good Example:
                • http://www.ptccomputersolutions.com/index.php?ptc
  • Depth of URL should be no more than 4
    • Bad Example:
      • http://www.ptccomputersolutions.com/projects/parker/emailers/draft/article/seo
      • Good Example:
        • http://ptccomputersolutions.com/blog/login/

Utilizing best practices for Search Engine Optimization when designing and developing a web site will help with the Search Engine Awareness on the Internet.  There is more to be found on www.google.com as well as at the blog for www.ptccomputersolutions.com under www.ptccomputersolutions.com/blog where articles and information on technology, web, networking, and more can be discovered.  Contact David W. B. Parker at info@ptccomputersolutions.com or go to www.ptccomputersolutions.com for more on this and other articles.

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