sales


Stick to What Works

Recently, I was asked by the Jacksonville Business Journal what I thought about some of the latest web designs.  In a long winded reply, I told them to Stick to What Works.  When it comes to web design, the key is to make it easy for people to find what […]


Focus Marketing On Influencers

Influencers should be your target for any social marketing efforts. It’s become a world where the microcosm is the norm.  Marketing is no exception.  In the past, we did not have the tools or ability to look at small groups of prospects or purchasers, but things have changed.  The Internet […]


Handling Marketing Strategies AND Sales Objections 10

Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off.  Sales is the follow up to marketing.  It’s the reason […]

PTC Explains how to handle sales objections.