pivotals


Here Come the Pivotals

Reaching Gen Z If you’re anything like everyone (and most of us are), then you don’t have a clue about Generation Z, becoming popularly known as “The Pivotals” and for good reason. Finding out how to connect with the next generation of consumers is a critical marketing understanding for any […]

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Millennials Killed the Mall, Pivotals Will Save It

The next generation of U.S. buyers isn’t shopping like their parents. Gen Z, The Pivotals, keeps confounding Corporate America. It’s their nature. They can’t help it. They’ve shunned beer, they want companies to take political stands and they trust Kardashians to make their makeup choices. But perhaps the biggest surprise […]