Some Top Tips to Make Websites Load Faster
As edited and modified by David WB Parker, President and Founder of PTC Computer Solutions
One of the most important considerations when building a website is to make sure it loads quickly. Google has stated that one of the most important aspects to gaining Search Engine Optimization is to improve the speed with which the website loads. Before you begin to optimize your site(s), it’s important to see how well they are functioning, first. One way to do this is to make use of the Make the Web Faster tools, by Google. Two other options you can use are Pingdom and YSlow. Each of these tools will help you to establish a baseline of performance.
Read on to discover Some Top Tips to Make Websites Load Faster. After that, use these tools to increase page loading times.
Google PageSpeed Insights shows results for mobile and desktop along with a list of items to fix and how to fix them. Based on what these tools can offer, here are 7 tips to make your websites load faster:
- Optimize Images: Reduce image sizes using either GIF, PNG-8 or JPEG as the file formats. Make sure the size matches your usage and set the size for each page with the height and width. Do not make use of scaling, especially from larger to smaller images. The image result might look fine on screen but the file size will be the same. To truly take advantage of the smaller dimensions, use an image editing program and scale the image accordingly. The resulting file size will be smaller. It’s also important to experiment with compression for with all of these file formats. At some point you will obtain an acceptable compression with a minimum loss of quality. Experimentation is a key component.
- Use GZIP compression: If you’re hosting company uses GZIP compression and deflation this tool can make a significant difference in speeding up the site. It’s possible to reduce file sizes by 70% without losing image quality or video size. To see if your site uses GZIP already, here’s a test you can use.
- Avoid CSS Expressions: CSS expressions (introduced in IE5) allow you to set CSS properties dynamically. The down side is that the expressions are evaluated whenever the page is rendered, resized, scrolled and when the user moves the mouse over the page. These ongoing (and frequent) evaluations erode the user experience.
- Add Expires Headers: Due to web page complexity, many HTTP requests could be required to load all of the components. When you use Expires Headers those components can be cached and this avoids unnecessary HTTP requests on successive page views. While Expires Headers are most commonly associated with images, they can also be used for scripts, style sheets, and Flash.
As you can see, there are many things you can do to improve the performance of your web pages. Some solutions might be simple, while others can be time-intensive. Still, implementing them is important. If website pages don’t load fast enough, you run the risk of losing your audience – and no one wants that.
PTC Computer Solutions works extensively on improving websites and the speed with which they load. We don’t waste time posting things for the sake of it. Spend time understanding how you can improve your website and then contact us to make it happen. Give them more of what they want.
If all of this befuddles you, belittling your being, begging your brain to be foddered, belying your intellect…not to worry, PTC Computer Solutions has a team of experts on this stuff and we’re here to help. It’s what we do.
Online marketing is an incredibly dynamic environment with a tremendous number of moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions.
If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan and budget. Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects.
By David W. B. Parker
PTC Computer Solutions