Social Media, Worth it or Not?
The question we hear often when being asked about Social Media, “is it worth it or not?” Without a doubt, the answer is YES! Here at PTC Computer Solutions, we recommend highly that you be involved with Social Media as a part of your business plan. It doesn’t matter whether you are the smallest of small businesses or the largest of large businesses, Social Media is a MUST! However, as with anything, there are good ways to approach utilizing Social Media and then there are not so good ways. PTC outlines some of the best practices, information, and statistics on Social Media as follows.
First, some statistics. Should you be using Social Media marketing tactics at all? The statistics support strongly that you should. In a recent Social Media Marketing Industry Report, 97 percent of marketers utilize Social Media as part of their marketing plan. 92 percent reported that Social Media was important to their business which is up from 86 percent in 2013. These kinds of numbers harken back to the late 90s when businesses were deciding whether to utilize the Internet as part of their business plan. The numbers reveal that if you are not utilizing Social Media, then you are missing the boat.
Second, how much time and money should you put in to your Social Media Marketing Plan? Budgeting is something we work with regularly for our clients. Getting the Marketing Budget optimized is what every company wants and needs. As part of the Marketing Budget, the Social Media Marketing aspect should be of critical importance. What is the ROI for Social Media? Quantifying the expense of time and money is difficult for most people. Going back to the statistics for a minute, more than 60 percent of Social Media Marketers spend up to 10 hours weekly on their Social Media Campaigns. 19 percent spend more than 20 hours per week on their campaigns. These are large numbers for one portion of a Marketing Budget.
Quantifying the time spent to real financial return is one of the more difficult aspects. Most marketing specialists agree that there are a number of intangible benefits including exposure and increased traffic to their website. Loyalty and the attainment of higher marketplace intelligence is another intangible element marketers quote. Marketers report an increase of developing loyal fan bases from 65 percent in 2013 to 72 percent in 2014 along with an increase in sales which jumped 7 percent to 50 percent in 2014.
Can increased time spent in Social Media Marketing improve the return? Most agree that the longer they spend on Social Media the greater the return. The ROI appears to increase with a greater time due to increased exposure and efforts in improving customer relationships.
Online marketing is an incredibly dynamic environment with many moving parts. It is a constantly changing environment as well. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan. PTC can plan a full marketing strategy and budget for your company and complete any web marketing efforts you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at firstname.lastname@example.org or go to our web site at www.ptccomputersolutions.com for more information.
By David W. B. Parker
PTC Computer Solutions
PTC Computer Solutions
Jacksonville Beach, Florida