Look for special bar codes to pop up on more TV screens
As edited and modified by David WB Parker, President and Founder of PTC Computer Solutions
It is the era of QR Codes. They have been floating around for a few years, but haven’t seen widespread attention as of yet. This may be the year for them to pop onto the scene.
Smartphone users can scan the small labels known as QR Codes by using their phone camera and aiming it at the screen. The QR Code is read quickly and triggers a link to a website on the Smartphone. This can be tapped to find out more information on the product, enter a contest, and more.
QR Codes have been around for a while, but with the addition to TV ads and shows, the possibilities are vast. Start-ups such as QRrabbit want to place labels on all sorts of video. These codes not only will provide for more interaction with the viewers but will give advertisers and TV companies more detailed audience data that is now largely unattainable such as which commercials lead to a purchase. The advertiser can also track location and other data on users who scan the code.
PTC Computer Solutions works extensively on staying on the cutting edge of advertising and marketing solutions for our business clients. We don’t waste time posting things for the sake of it. Spend time understanding how you can improve on your marketing efforts and then contact us to make it happen. Give them more of what they want.
If all of this befuddles you, belittling your being, begging your brain to be foddered, belying your intellect…not to worry, PTC Computer Solutions has a team of experts on this stuff and we’re here to help. It’s what we do.
Online marketing is an incredibly dynamic environment with a tremendous number of moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions.
If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan and budget. Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects.
By David W. B. Parker
PTC Computer Solutions