Engaging Prospects with Visuals
It’s a visual world. Everything we do involves a visual engagement of some kind. Even listening to the radio involves your brain creating visuals. So, it’s no surprise that the visuals utilized on websites are critical in engaging your prospects and interacting with your customers. Are you creating posts to generate higher involvement and engaging your prospects? Do the visuals drive traffic on your site? Help is here. Read on.
People engage better with visual content because the brain works that way. We tend to create our own images whether there are any to behold or not. Visual content is easier to understand and can tell a story and evoke emotions more easily than written content.
With help from our friends at SME, engage your prospects utilizing some of the following 11 tips to increase social sharing and fan engagement with images.
- Utilize Visuals in combination with Hashtags
Hashtag campaigns have a high potential of boosting the number of people talking about a specific brand. They encourage fans to create and share content around a particular hashtag or topic. Visual posts designed for a brand’s hashtag help establish your campaign on social media channels. Visual posts are also more likely to be shared than text posts, making them a great way to kickstart a campaign. There are many examples in the industry of utilizing visual posts in conjunction with hashtag campaigns to increase traffic. It’s all about traffic and visuals work to engage people. Encouraging people to share an image to enter a competition or help the sharer in some way will boost awareness and increase traffic.
- Don’t Forget to Thank Followers
If you are utilizing Social Media, and there is no reason you shouldn’t be, don’t forget to thank them when some milestone or achievement is reached. They are the ones who got you to where you are, so make sure to acknowledge them. This expression of gratitude makes your brand more accessible and encourages fans to leave comments about their personal experiences. Companies like Bucketwish do this well by providing regular updates about their company and events as well as achievements they’ve made. Since these visual posts are likely to attract high engagement from your fans, it’s important to brand them by including pertinent logos and fonts.
- Brag About Brand Culture
Social Media often gives a feeling of personalization. People have come to assume that the post is personal and, with that, they expect it not to be an advertisement. Generate compelling visuals to humanize a brand and make it seem more personal to prospects. Provide the authenticity and a reason to interact with your brand. You can add a human element by showing what happens behind the scenes of your brand. Show your staff or management doing everday stuff or attending meetings and events. This gives those viewing an opportunity to experience the brand beyond their primary product.
- Utilize a Blog to Embed Social Media Posts
One of the best tools for engaging prospects is through this…the blog. Blogs are a great tool for brands to build an identity, share ideas and interact with peopel on a personal level. In addition to social media sharing widgets, which help spread your visual content across multiple networks, also consider embedded pins and posts and shareable links. Embed pins, tweets and posts easily from their source. Another great way to share visual content is to embed shareable links in the blog. Utilize this strategy effectively within blog posts. Use clear links to make it easy for readers to tweet individual images. Keep in mind, most users aren’t that savvy, so the easier the content is to share, the more users will engage with it.
- Develop a Series of Visuals
Developing a series of visuals can generate a sense of familiarity with information and posts and encourage people to engage. When designing a visual series, use brand elements consistently, but change the content of the images. Not only will a series be visually interesting, but it can also help to create multiple designs quickly.
- Questions Can Be King
Questions can often engage readers without more than a single click and also inform as to interests or strategies for prospects. Ensure to pose questions on social media with a topic that will interest the target audience. Think about the most popular aspects of a product or service and what makes the brand unique among competitors. Write the question in both the text and design. Images stand out in a reader’s news feeds, so make sure to use an eye-catching design and also state the topic clearly. Try different types of questions, such as this vs. that, multiple-choice, fill in the blank and choose a caption. By pointing to items that are known to be popular, you can tap into interests, contributing to positive engagement.
- Always Optimize Graphics
To encourage sharing in a blog, always use high-quality images that will look good when shared on social media. Format all images to a particular size and use that sizing consistently across all social media platforms.
- Humor is Good
There isn’t a person in the world who doesn’t like a good chuckle. Humor is always a good avenue. Of course, humor is subjective, so stick to tried and true humor practices. Social media visuals are an excellent opportunity to use humor. While many people tune into brand social media pages for updates or inspiration, sometimes they’re just looking for entertainment. Using humor in your visual posts infuses your brand with personality. Try to infuse humor in to your posts with no shortage of utilizing sarcasm and puns to appeal.
- Crowd Source Photo Captions and Other Text
Crowdsourcing is a term often bandied about these days. It basically means that anything is up for a popular vote. Crowdsourcing photo captions is about appealing to your target audience. Remember that your fans are real people too, so think of topics that would speak to you and your friends. Add a question such as “How would you do this?” along with the visual and let the feedback speak for itself. Generating buzz around a visual is a great way to get traffic.
- Quote Sharing
Quotes reveal snippets of a brand’s personality. They help reveal what a person likes, what inspires a person and should speak to the beliefs of the readers. If people can relate to a quote, they will be quick to share and engage from their own pages. When designing quote graphics, experiment with visual assets, but make sure the design’s message is relevant and authentic.
- Utilize Current Events
With the advent of Social Media, we have a new world around us. It’s a responsive world and one that doesn’t take long to move on. Keeping on top of Current Events is an important tool. Social Media thrives on the idea of being up to date with the latest topics and trends, which makes people more likely to share content that is fresh and relevant.
Put These Skills Into Action
Visual posts are a refreshing contrast to the clutter of written content posted online every day. If you read this far, then you are likely the exception. This entire post could have been a simple visual, but then, there wouldn’t be much in the way of Search Engine Optimization in that. So, be sure to do some of both. Visuals can not only help get a brand to stand out, but they can also engage the interest of your fans in personal and authentic ways.
What do you think? Have you been utilizing visuals to generate more traffic to your website? Do you have advice or findings to share with others? Please leave a comment below and join the conversation. If all of this befuddles you, belying your intellect, not to worry, PTC Computer Solutions is an expert on this stuff and is here to help. It’s what we do. Contact firstname.lastname@example.org or go to our website at www.ptccomputersolutions.com for more information. We are always at the ready.
Online marketing is an incredibly dynamic environment with many moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan.
Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at email@example.com or go to our web site at www.ptccomputersolutions.com for more information.
David W. B. Parker, MITPM
PTC Computer Solutions
Published January 14, 2015