Tech Tidbits

PTC Computer Solutions has been involved on the Internet since 1996 and has a background of understanding how the Internet operates extending well beyond that. PTC will periodically post technology tidbits to emphasize an understanding of the world of the Internet, how it operates, what tools are being utilized, and where it’s all going. Stay tuned to the Tech Tidbits.


Psychographic Tips for Knowing Your Buyer

Understanding what consumers are interested in and where they are looking are critical for knowing what to offer and how.  When looking at the prospective buyers, look no further than understanding the psychographics of them. Psychographics emerged in the 1960s as a focus on personality categorization, related behavior and interests […]

Buyer Psychographics

10 Tips for Leveraging Your Social Network

10 Rules for Leveraging Social Media to Grow Your Business Use these guidelines to harness the power of social media. There is a clear and distinct formula for success in social media. Like a sports playbook, there’s a playbook that you can use to leverage the inherent power of Social […]

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Guiding Prospects Through the Sales Cycle with Social Media

Guiding Prospects Through the Sales Cycle with Social Media If you’re not using a blog for your business, you should be.  If you are using a blog for business, are you wondering how to combine blog posts with social media content to move people through the sales cycle?  PTC Computer […]


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Making Cents Out of Solar Photovoltaic for the Home…Cha-Ching!

Solar Photovoltaic (PV) and the Home In working with builders of various kinds through the years, PTC Computer Solutions has often been asked whether Solar Photovoltaic on the roof make sense. Is it economical? Will it cost less than it produces? Is it easy to install? Can you wrap the […]


Online Marketing – Have a Strategy and Implement It

The Internet and the technology it has spawned created a new “moving target” prospect for marketing strategies. What works one month can become obsolete the next. Having a strategy is a critical component of any marketing program, but staying up to date with online technologies is a continual challenge.  The […]

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Maintain SEO when Changing Domain or Page Names

How a 301 domain redirect can save your site’s SEO ranking This question of losing search engine ranking because of moving pages has come up a few times and unfortunately it is usually after they have switched domains and their site has tanked. It is much better to plan ahead […]


Repurposing Posts – 5 Top Tips for Reusing Social Media

Repurposing Posts   Repurposing Posts – 5 Top Tips Creating new posts is not always necessary to pique the interest of readers and clients alike.  Often times, there are posts that really touch people in a way that might have been or might not have been anticipated.  Some posts are […]

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Best marketing tips for Facebook posting for the holiday season

10 Facebook Marketing Tips for the Holiday Season 11

Best Facebook Marketing Tips for the Best Holiday Season By David W.B. Parker, MBA IT-PM 12/14/2016 Is Facebook part of your holiday marketing plan? Are you looking for tips to improve your holiday campaign? In this article from SME, you’ll discover 10 Facebook tips to widen your visibility and reach […]


Six Tips to Use Social Media to Win Leads, Make Friends, and Influence Your Community

Six Tips to Use Social Media By David W.B. Parker, MBA IT-PM 12/14/2016 PTC Computer Solutions is always working to bring insightful and thoughtful technical and marketing information to the business world. In so doing, we often come across some excellent sources of good information.  Here are several tips from […]

Best Six Social Media Tips

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Crafting Compelling Emails

Crafting Compelling Emails By David W.B. Parker, MBA IT-PM 11/10/2016 Email ranks atop the most effective and inexpensive direct marketing even today.  All other online marketing techniques still pale in comparison to the effectiveness of email (in a recent Relevancy Group survey, 91% reported it to be the most effective […]


Telling Your Story

Telling Your Story By David W.B. Parker, MBA IT-PM 10/12/2016 It’s important to engage your prospects and clients in what you have to offer.  Do you want the power to motivate, persuade and engage? It’s simple.  Just learn how to tell a good story.  “There are lots of good stories, […]

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Tips for Better Facebook Video Ads

Do your Facebook ads contain video? Looking for ways to enhance your Facebook advertising with video? Video ads are among the most powerful Facebook ad formats for generating user engagement. If you’re not using Facebook Video Ads, you’re missing the boat. Our friends at Social Media Marketing have recently defined […]


Solar Heats Up

Solar Heats Up With two upcoming votes in Florida on the future of Solar Energy, the argument over how energy is produced and used in the home is heating up.  Building Net Zero Energy homes depends largely on the use of Solar Photovoltaic (PV) Panels established on the roof of […]

Vote Yes on Amendment 4 and No on Amendment 1 for the 2016 elections.

Six Ways to Improve Your Social Media

Six Ways to Improve Your Social Media If you’re using Social Media to help advertise or market your business, is it working for you?  If you’re not using Social Media, why not?  It’s mostly free to set up and run Social Media campaigns.  Understanding Social Media is a different story.  […]


Mobile Marketing Beyond ROI

The True Impact Of Mobile Marketing Goes Way Beyond Direct ROI Mobile is much more powerful than the initial numbers from a basic ROI calculation may indicate. Yes, mobile can accomplish many marketing objectives, from boosting brand perception to increasing purchases, but integrating mobile into your strategy does more than […]

Mobile Marketing

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3 Tips for Three Seconds

Three Tips for 3 Seconds You have about 3 Seconds to interest anyone on the Internet.  People are scanning through lots of information every day.  Whether it’s through Facebook, Twitter, or LinkedIn or they are receiving email and having to go through tens or hundreds at a time.  If you’re […]


7 Ways to Improve Your Company Page on LinkedIn

LinkedIn is a vital tool for generating awareness for your business on the Internet.  Many businesses and business people utilize LinkedIn as the social network of choice for interacting on a B2B level.  Do you want more exposure for your business on LinkedIn?  Are you utilizing the tools of LinkedIn […]

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7 Tips to Data driven marketing.

7 Insights into Data Driven Marketing

Marketing Trends Toward the Future INTRODUCTION Over the years, our survey of marketers at the annual DMA conference has shown tremendous changes in how they respond to the increased quantity and depth of consumer and business data available. Getting the most out of data is a multistep process. Some marketers […]


10 Tips for Digital Marketing Success

From our friends at Chief Marketer, read through some tips for 2016. It looks to be another exciting year for marketing, with increased employment of behavioral marketing, a heightened focus on the customer journey, and promising new cognitive and predictive technologies opening up tantalizing possibilities for how marketing might improve […]


PTC Computer Solutions Email Marketing

8 Tips for Email Marketing Success

There are many places to focus your marketing attention, but where to put your marketing dollars is often a question we get here at PTC Computer Solutions.  Should you focus on making a technological jump to a more sophisticated Email Marketing Solution?  And, if so, how can you best make […]


Energy Storage for the Sustainable Home

Having a sustainable home is something we all should strive for. Tesla announced their Powerwall battery storage system for the home in late 2014 and is now ready with a sustainable storage solution for your home in their Powerwall II.  Click here for a full review on the Powerall II […]

Powerwall Energy Storage for the Home.

StormSafe Structures.

Secure, Safe, Sustainable Structures

StormSafe Structures: SECURE, SAFE, SUSTAINABLE Stanley Engineering & Construction, Inc. has developed a highly engineered method of producing high-strength structures and building components in a fast, efficient, and cost-effective manner. The inaugural product, StormSafe Structures is certified to withstand winds of 200+ MPH which protects against the kind of damages […]


A Picture IS Worth a Thousand Words

In Email Marketing, Is a Picture Worth a Thousand Words? The old saying “a picture is worth a thousand words” made great sense in the world of print, but in the email world, it may not hold up. The highly visual nature of the Internet makes it tempting to fill […]

A picture is worth a thousand words

Marketing Technology Trends and Predictions for 2016

2016 Marketing Technology Predictions

2016 Marketing Technology Predictions The new year is upon us yet again as it seems to do at about this time every year.  Looking out for the Small and Medium Sized Businesses is what we do at PTC Computer Solutions.  There are a number of marketing predictions on trends I […]


Best Top 4 Tips to Improve your Social Marketing 1

How to Assess and Improve Your Social Media Marketing: A Monthly Plan Without a monthly plan for your social media marketing, you might as well forget implementing it at all. In order for social media to work for you as a marketing tool, it is imperative to not only have […]

Social Media Key Performance Indicators will make your social media networking marketing more effective.

Mobile Internet usage has surpasses the desktop usage on the Internet.

Mobile Internet Users Surpass Home Internet Users

The International Telecommunication Union, the UN agency that that oversees communications and IT development, released its annual report about the state of internet connectivity around the world. South Korea remains the worlds most connected country, but the bigger news is that for the first time, mobile internet subscriptions have surpassed […]


How to Have YouTube Marketing Success 2

YouTube Strategy PTC Computer Solutions has been involved in planning, developing, and completing YouTube marketing strategies for years. We are YouTube specialists and have created many YouTube channels for businesses through the years. The importance of video today PTC believes that because relationships can be formed through digital communication and […]

YouTube Marketing Strategies and Planning for Success.

The Internet of Things.

People Aren’t the Only Things Connected to the Internet 1

People are connecting to the Internet at a continually rapid rate, but they pale in comparison to the number of “Things” connected to the Internet.  In a recent Forbes article, they covered some of these Things and PTC Computer Solutions wanted to impart our clients and prospects with some of […]


Millennials Are On YouTube

Young Audiences Follow Brands on YouTube One of the major forces drawing more advertising dollars to YouTube is its popularity with Millennials.  Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. Most researchers and commentators use birth years for the Millennials as […]

Branding to Millennials

Using Press Releases to Generate Buzz

How to use Press Releases to Generate Buzz

Businesses we work with at PTC Computer Solutions and PTC Communications often ask us How to use Press Releases to Generate Buzz.  The question is How do Press Releases “Filter Up” From Searches on Search Engines To become Blogs, Traditional Media and Social Networking posts. About PTC Computer Solutions Since […]


Tips for Using Google+ as a Business Tool 1

Google has been making headway in the Social Media arena. Google+ is a way to interact with a variety of social software, but, with Hangouts, there is more that can be done to interact with prospects and customers. How to use Google+ Hangouts for Business? PTC Computer Solutions, with ideas […]


6 Tips to Engage Prospects & Clients

6 Tips to Engage Prospects & Clients By David W. B. Parker, CEO PTC Computer Solutions 8/11/2015 Do you struggle to get your fans to engage? Are you interested in ideas to get people talking? Simple content ideas can give you something to talk about, even if you feel like […]

PTC-Computer-Solutions-Process Flow Diagram employed by PTC Computer Solutions and REMA

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Data is NOT Analysis

Many businesses believe if they collect data they have some knowledge of what their prospects are interested in.  This couldn’t be further from the truth.  The fact is that data, in a traditional sense, is almost definitively unimportant in today’s world of diversity and change. “Information is NOT knowledge.”  ~  […]


Writing for Robots

Writing for Robots According to recent statistics from Incapsula, Robots outnumber Humans on the Internet.  What does that mean for your website?  You should be writing for the Robots more than the Humans.  If you’re a verbose writer, this plays in to your hands.  If you don’t like writing much, […]

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Are You Mobile Ready?

Are You Mobile Ready? On April 21st, Google made some very important changes to the way it handles searches. The virtual world as we know it has changed and you had better change too. Mobile-friendly websites will be more important than ever for business searchability. The team at PTC Computer […]


Data is King

Data is King Best Practices in Online Data Collection User Data is Gold to Marketers Consumer information is a valuable resource and online marketing tool. With tight marketing budgets and a high level of competition always a concern, the decisions you make and where you invest your marketing dollars are […]

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Analyzing Analytics – Is Your Online Marketing Working?

Analyzing Analytics – Is Your Online Marketing Working? You don’t need an advanced degree in analysis to analyze your website analytics.  You just need to follow some simple steps to decide on whether your online marketing is working or not.  Complex data analysis may be a bit more than you […]