Tech Tidbits

PTC Computer Solutions has been involved on the Internet since 1996 and has a background of understanding how the Internet operates extending well beyond that. PTC will periodically post technology tidbits to emphasize an understanding of the world of the Internet, how it operates, what tools are being utilized, and where it’s all going. Stay tuned to the Tech Tidbits.


7 Ways to Improve Your Company Page on LinkedIn

LinkedIn is a vital tool for generating awareness for your business on the Internet.  Many businesses and business people utilize LinkedIn as the social network of choice for interacting on a B2B level.  Do you want more exposure for your business on LinkedIn?  Are you utilizing the tools of LinkedIn […]


7 Tips to Data driven marketing.

7 Insights into Data Driven Marketing

Marketing Trends Toward the Future INTRODUCTION Over the years, our survey of marketers at the annual DMA conference has shown tremendous changes in how they respond to the increased quantity and depth of consumer and business data available. Getting the most out of data is a multistep process. Some marketers […]


10 Tips for Digital Marketing Success

From our friends at Chief Marketer, read through some tips for 2016. It looks to be another exciting year for marketing, with increased employment of behavioral marketing, a heightened focus on the customer journey, and promising new cognitive and predictive technologies opening up tantalizing possibilities for how marketing might improve […]

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PTC Computer Solutions Email Marketing

8 Tips for Email Marketing Success

There are many places to focus your marketing attention, but where to put your marketing dollars is often a question we get here at PTC Computer Solutions.  Should you focus on making a technological jump to a more sophisticated Email Marketing Solution?  And, if so, how can you best make […]


Energy Storage for the Sustainable Home 1

Having a sustainable home is something we all should strive for. Tesla announced their Powerwall battery storage system for the home over a year ago and is in the final stages of making this available to the end use.  Powerwall is a home battery that charges using electricity generated from […]

Powerwall Energy Storage for the Home.

StormSafe Structures.

Secure, Safe, Sustainable Structures

StormSafe Structures: SECURE, SAFE, SUSTAINABLE Stanley Engineering & Construction, Inc. has developed a highly engineered method of producing high-strength structures and building components in a fast, efficient, and cost-effective manner. The inaugural product, StormSafe Structures is certified to withstand winds of 200+ MPH which protects against the kind of damages […]


A Picture IS Worth a Thousand Words

In Email Marketing, Is a Picture Worth a Thousand Words? The old saying “a picture is worth a thousand words” made great sense in the world of print, but in the email world, it may not hold up. The highly visual nature of the Internet makes it tempting to fill […]

A picture is worth a thousand words

Marketing Technology Trends and Predictions for 2016

2016 Marketing Technology Predictions

2016 Marketing Technology Predictions The new year is upon us yet again as it seems to do at about this time every year.  Looking out for the Small and Medium Sized Businesses is what we do at PTC Computer Solutions.  There are a number of marketing predictions on trends I […]


Best Top 4 Tips to Improve your Social Marketing 1

How to Assess and Improve Your Social Media Marketing: A Monthly Plan Without a monthly plan for your social media marketing, you might as well forget implementing it at all. In order for social media to work for you as a marketing tool, it is imperative to not only have […]

Social Media Key Performance Indicators will make your social media networking marketing more effective.

Mobile Internet usage has surpasses the desktop usage on the Internet.

Mobile Internet Users Surpass Home Internet Users

The International Telecommunication Union, the UN agency that that oversees communications and IT development, released its annual report about the state of internet connectivity around the world. South Korea remains the worlds most connected country, but the bigger news is that for the first time, mobile internet subscriptions have surpassed […]


How to Have YouTube Marketing Success 1

YouTube Strategy PTC Computer Solutions has been involved in planning, developing, and completing YouTube marketing strategies for years. We are YouTube specialists and have created many YouTube channels for businesses through the years. The importance of video today PTC believes that because relationships can be formed through digital communication and […]

YouTube Marketing Strategies and Planning for Success.

The Internet of Things.

People Aren’t the Only Things Connected to the Internet 1

People are connecting to the Internet at a continually rapid rate, but they pale in comparison to the number of “Things” connected to the Internet.  In a recent Forbes article, they covered some of these Things and PTC Computer Solutions wanted to impart our clients and prospects with some of […]


Millennials Are On YouTube

Young Audiences Follow Brands on YouTube One of the major forces drawing more advertising dollars to YouTube is its popularity with Millennials.  Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. Most researchers and commentators use birth years for the Millennials as […]

Branding to Millennials

Using Press Releases to Generate Buzz

How to use Press Releases to Generate Buzz

Businesses we work with at PTC Computer Solutions and PTC Communications often ask us How to use Press Releases to Generate Buzz.  The question is How do Press Releases “Filter Up” From Searches on Search Engines To become Blogs, Traditional Media and Social Networking posts. About PTC Computer Solutions Since […]


How To Google Plus Hangouts for Business use - Tools for Webinars - PTC Computer Solutions.

Tips for Using Google+ as a Business Tool 1

Google has been making headway in the Social Media arena. Google+ is a way to interact with a variety of social software, but, with Hangouts, there is more that can be done to interact with prospects and customers. How to use Google+ Hangouts for Business? PTC Computer Solutions, with ideas […]


6 Tips to Engage Prospects & Clients

6 Tips to Engage Prospects & Clients By David W. B. Parker, CEO PTC Computer Solutions 8/11/2015 Do you struggle to get your fans to engage? Are you interested in ideas to get people talking? Simple content ideas can give you something to talk about, even if you feel like […]

PTC-Computer-Solutions-Process Flow Diagram employed by PTC Computer Solutions and REMA

REMA-Who-What-How-Diagram - defining your prospect

Data is NOT Analysis

Many businesses believe if they collect data they have some knowledge of what their prospects are interested in.  This couldn’t be further from the truth.  The fact is that data, in a traditional sense, is almost definitively unimportant in today’s world of diversity and change. “Information is NOT knowledge.”  ~  […]


Writing for Robots

Writing for Robots According to recent statistics from Incapsula, Robots outnumber Humans on the Internet.  What does that mean for your website?  You should be writing for the Robots more than the Humans.  If you’re a verbose writer, this plays in to your hands.  If you don’t like writing much, […]

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Are You Mobile Ready?

Are You Mobile Ready? On April 21st, Google made some very important changes to the way it handles searches. The virtual world as we know it has changed and you had better change too. Mobile-friendly websites will be more important than ever for business searchability. The team at PTC Computer […]


Data is King

Data is King Best Practices in Online Data Collection User Data is Gold to Marketers Consumer information is a valuable resource and online marketing tool. With tight marketing budgets and a high level of competition always a concern, the decisions you make and where you invest your marketing dollars are […]

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Analyzing Analytics – Is Your Online Marketing Working?

Analyzing Analytics – Is Your Online Marketing Working? You don’t need an advanced degree in analysis to analyze your website analytics.  You just need to follow some simple steps to decide on whether your online marketing is working or not.  Complex data analysis may be a bit more than you […]


Password Tips To Help You Avoid Getting Hacked 1

Hackers are getting more sophisticated with their methods and their tools.  Don’t be “compromised” with a weak password.  Make sure you are using the current best practices to create your passwords.  Here are some steps summarized from the PSU IT department. Create a strong password Use strong passwords to protect […]

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Engaging Prospects with Visuals

Engaging Prospects with Visuals It’s a visual world. Everything we do involves a visual engagement of some kind. Even listening to the radio involves your brain creating visuals. So, it’s no surprise that the visuals utilized on websites are critical in engaging your prospects and interacting with your customers. Are […]


How to Measure Social Media ROI Using Google Analytics

How to Measure Social Media ROI Using Google Analytics Social media how to Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? Having Analytics for your website is an important aspect to your understanding the marketing value and direction to […]

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Using Analytics Behavior Reports to Optimize Content

Using Analytics Behavior Reports to Optimize Content For many years, the gauge for website success has been how many visitors have arrived at the site. This is not only an archaic methodology, but also falls well short of understanding the effectiveness of a website and the message it is trying […]


Best Practices: 3 Key Factors Search Engines Look For

Best Practices: 3 Key Factors Search Engines Look For When it comes to proactive web maintenance, the principal goal is to keep your website running at optimal levels at all times. That means search engine visibility is one of the most integral parts of your website’s performance. To reach a […]


Social Media, Worth it or Not? 1

Social Media, Worth it or Not? The question we hear often when being asked about Social Media, “is it worth it or not?” Without a doubt, the answer is YES! Here at PTC Computer Solutions, we recommend highly that you be involved with Social Media as a part of your […]


Responsive, Mobile, or Dynamic?

Responsive Design is the latest buzz word in the world of website development.  For the last year, PTC Computer Solutions has been fielding the question of “Should we have a Responsive web design or not?”  The answer is not a simple one.  It really depends on what your objectives are.  […]


#1 On Google

So, you want to be #1 on the Google search.  No problem.  You get emails every day promising this.  Anyone can do that, right?  Wrong!!!  No one can promise that, no matter what they say.  With the changing dynamic that IS the internet, there is no way to guarantee you […]


10 Mobile Web Strategy Objectives

PTC Computer Solutions is involved with many companies interested in improving their Web Marketing Strategy for the Mobile environment.  More so in recent years than previously with the increasing population of Mobile Browsers.  Global smartphone penetration is now 16.7 percent in a recent study which is a 46.6 percent growth […]


Social Marketing Trends

We at PTC Computer Solutions have heard on a number of occasions that clients are overwhelmed with Social Media.  They just don’t know where to begin and where to end.  And, it’s all so trendy and fluid that there are some things one day that are gone the next.  Clients […]


Building Intrigue with Design 1

Build Intrigue with your web site design. I’ve seen so many web designs through the years that don’t do anything to intrigue me.  There are two distinct parts to a web site and most sites miss out on one or the other, or, in more cases than I can hardly […]


Building Inroads with SEO

Building Inroads with SEO 9

Getting listed high on the Search Engine Rankings (SER) is the primary concern of people these days. It is one thing to have a web site, but if no one can find it then it is pretty useless. Think of it like building a shop in the middle of the […]


To Macro or Micro, That is the Question

To Macro or Micro, That is the Question It has been commonplace in advertising to cast the net as wide as possible in order to attract clients.  A macro-world for a macro-environment, if you will.  It has mostly been about broadcast television and radio and billboards along the highway to […]

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SEO DIY – Top 10 Helpful Tips 1

SEO DIY – Top 10 Helpful Tips One of the many web related services we perform here at PTC Computer Solutions, and more of it lately, is Search Engine Optimization.  We have a team of experts with a ridiculous amount of experience in improving your SEO.  But, if your budget […]


Color Me Right

Recently, I had the pleasure of working on some new design ideas for a company selling Harley Davidson motorcycles.  They liked several black based designs and logos that looked fairly frightening.  I can see why they like them given the psychographic of the traditional Harley rider.  As for a color […]


Psst! Psell Psychographics!

psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers.  Demographics describe “who” people are, Psychographics explain “what” […]


Stick to What Works

Recently, I was asked by the Jacksonville Business Journal what I thought about some of the latest web designs.  In a long winded reply, I told them to Stick to What Works.  When it comes to web design, the key is to make it easy for people to find what […]


Focus Marketing On Influencers

Influencers should be your target for any social marketing efforts. It’s become a world where the microcosm is the norm.  Marketing is no exception.  In the past, we did not have the tools or ability to look at small groups of prospects or purchasers, but things have changed.  The Internet […]