Marketing & Real Estate

PTC Computer Solutions has been ensconced in the Real Estate industry since its inception in 1996 with many developers and those involved in the Real Estate Industry utilizing PTC to help them promote their respective businesses online. PTC Computer Solutions teams up with Parker Associates, Real Estate Development Marketing Consultants, to provide a variety of Real Estate industry insights to whet your appetite. Keep up to date on the Real Estate world right here.


A Picture IS Worth a Thousand Words

In Email Marketing, Is a Picture Worth a Thousand Words? The old saying “a picture is worth a thousand words” made great sense in the world of print, but in the email world, it may not hold up. The highly visual nature of the Internet makes it tempting to fill […]

A picture is worth a thousand words

Marketing Technology Trends and Predictions for 2016

2016 Marketing Technology Predictions

2016 Marketing Technology Predictions The new year is upon us yet again as it seems to do at about this time every year.  Looking out for the Small and Medium Sized Businesses is what we do at PTC Computer Solutions.  There are a number of marketing predictions on trends I […]


Best Top 4 Tips to Improve your Social Marketing 1

How to Assess and Improve Your Social Media Marketing: A Monthly Plan Without a monthly plan for your social media marketing, you might as well forget implementing it at all. In order for social media to work for you as a marketing tool, it is imperative to not only have […]

Social Media Key Performance Indicators will make your social media networking marketing more effective.

Tips for Using Google+ as a Business Tool 1

Google has been making headway in the Social Media arena. Google+ is a way to interact with a variety of social software, but, with Hangouts, there is more that can be done to interact with prospects and customers. How to use Google+ Hangouts for Business? PTC Computer Solutions, with ideas […]


Data is NOT Analysis

Many businesses believe if they collect data they have some knowledge of what their prospects are interested in.  This couldn’t be further from the truth.  The fact is that data, in a traditional sense, is almost definitively unimportant in today’s world of diversity and change. “Information is NOT knowledge.”  ~  […]

REMA-Who-What-How-Diagram - defining your prospect

PTC-Computer-Solutions-Micromarketing-Macromarketing-micro-macro-marketing

To Macro or Micro, That is the Question

To Macro or Micro, That is the Question It has been commonplace in advertising to cast the net as wide as possible in order to attract clients.  A macro-world for a macro-environment, if you will.  It has mostly been about broadcast television and radio and billboards along the highway to […]


Handling Marketing Strategies AND Sales Objections 10

Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off.  Sales is the follow up to marketing.  It’s the reason […]

PTC Explains how to handle sales objections.

Prospecting Online

It never ceases to amaze me that people don’t make time to go “prospecting” for new clients.  It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in.  Learn how to prospect online and […]


Best Florida Housing Markets 1

According to Realtor.com’s “Top 10 Turnaround Report,” based on Third Quarter 2011 data, the following six Florida markets are included as exhibiting the best positive year-over-year housing median price appreciation, inventory reductions and inventory age while also experiencing lower unemployment rates: Miami, Orlando, Fort Myers-Cape Coral, Fort Lauderdale, Sarasota-Bradenton, and […]


Oh Canada!

Marilynn and I frequently travel back to our homeland of Canada to visit friends and relatives. But, the impact of the recession restrained our travel habits, and our trip to eastern Ontario this month was our first experience in Canada since 2006.  We were amazed at the changes. Although our […]


AMAZING CHINA 4

During May of 2011, Marilynn and I spent almost three weeks in China, re-visiting places we had toured on our prior trip in 2000 as well as visiting new places. On this trip, we visited ten cities and traveled over 4,000 miles in China. Our overall impression was of a […]


Florida Jobs Outlook

Florida Jobs Outlook An April report by Wells Fargo predicts “a major rebound” in Florida employment generation, sparked by tourism and hospitality industries..  In ranking states by regional competitiveness, Florida scored first in the Wells Fargo study. Contact Parker Associates at www.parkerassociates.com for more information or email us at info@parkerassociates.com.


New Home Price Projections 1

New Home Price Projections In preparing revenue projections for budget planning, many builders rely upon past trends to forecast price increases for future years. This method turns out to be very misleading after the enormous price fluctuations of 2004-2011.  A ten year trend of average price changes from 2001-2010 produces […]


Housing Outlook 1

Housing Outlook NAHB Chief Economist David Crowe indicated that the building industry soon should be seeing tangible signs of improvement. Speaking at the Annual Construction Forecast Conference in April, Crowe cited positive factors such as affordability, favorable mortgage rates, tiny inventories of newly-built homes, declining vacancy rates, and pent-up demand […]


Gross Domestic Product Growth 1

Gross Domestic Product Growth Positive signs of economic recovery were reported by U.S. GDP growth in the first quarter of 2011.  Despite the limitations of poor weather, high gasoline prices and slower consumer spending, strong job increases reinforce other factors supporting a sustainable  economic recovery.   Substantial private-sector contributions to economic […]