Marketing & Real Estate

PTC Computer Solutions has been ensconced in the Real Estate industry since its inception in 1996 with many developers and those involved in the Real Estate Industry utilizing PTC to help them promote their respective businesses online. PTC Computer Solutions teams up with Parker Associates, Real Estate Development Marketing Consultants, to provide a variety of Real Estate industry insights to whet your appetite. Keep up to date on the Real Estate world right here.


Customer Service or Customer Experience?

Customer Service or Customer Experience? Customer experience — not service — is the new battleground Forget the customer is always right.  Of course, the customer is always right.  But the new thing in generating repeat business from clients is customer experience. That’s the “next battlefield,” according to a recent Infographic […]

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The Internet of Things (IoT)

Will IoT affect the way we live? More and more, there are incidents with moving forward with technology without fully vetting them in their operations.  Amazon Echo’s Alexa and Google’s Assistant are devices that are the most visible of these with people complaining that these new devices are reacting when […]


Website Essentials

Most websites fall well short of fulfilling their basic objective.  A website is a marketing tool, but many businesses use it as a personal conveyance.  It’s a product of our times to voice our personal perspectives, but your website is not the place for it.  Everything we interact with on […]

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Tips for Better Emails

Tips for Better Email Content As edited and modified by David WB Parker, President and Founder of PTC Computer Solution, from an article by Robly.   People have an attention span of about six to eight seconds, so you need email content that hooks and keeps them reading your messages. […]


Search Engine Domination

Search Engines are still dominating the online world.  Almost everyone who uses the Internet uses a Search Engine of some kind or another.  The predominant Search Engine is Google, but others make up the whole of how people find things online.  We all know the Good Giant of the Internet, […]

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The GIF of Gab

If you haven’t been following the GIF craze as of late, you haven’t been paying attention.  GIFs are returning to be one of the most utilized graphics formats.  The GIF (Graphics Interchange Format), introduced by Compuserve in 1987, is a compressed graphic format ideal for performing image transfers across the […]


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PTC Computer Solutions & Parker Associates at IBS 2018

PTC Computer Solutions and Parker Associates will be at IBS 2018 in Orlando PTC Computer Solutions and Parker Associates will be in attendance at the International Builders Show in Orlando January 9-11, 2018.  We will be conducting meetings with key business executives discussing building projects, developments, and business technologies and […]


Speed is of the Essence

Some Top Tips to Make Websites Load Faster As edited and modified by David WB Parker, President and Founder of PTC Computer Solutions One of the most important considerations when building a website is to make sure it loads quickly. Google has stated that one of the most important aspects […]


QR Code TV

Look for special bar codes to pop up on more TV screens As edited and modified by David WB Parker, President and Founder of PTC Computer Solutions It is the era of QR Codes.  They have been floating around for a few years, but haven’t seen widespread attention as of […]


Design for the Device

Are you designing your newsletters and emails for the device that people are receiving it on? Most people don’t design their newsletter or email marketing campaigns to fit the device they are sending to, mainly because they don’t know what people are opening them on.  PTC Computer Solutions has done […]


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Timing is Everything: When is the best time to send emails? 1

Timing is Everything: When is the best time to send emails? As edited and modified by David WB Parker, President and Founder of PTC Computer Solutions If you’ve implemented an email marketing campaign and want to optimize how many people open and click-through your email, knowing what day of the […]


Psychographic Tips for Knowing Your Buyer 1

Understanding what consumers are interested in and where they are looking are critical for knowing what to offer and how.  When looking at the prospective buyers, look no further than understanding the psychographics of them. Psychographics emerged in the 1960s as a focus on personality categorization, related behavior and interests […]

Buyer Psychographics

Dr. David Forster Parker (1934-2017)

Dr. David Forster Parker (1934-2017) David Forster Parker died on July 13th after suffering a stroke in his sleep on the 11th while visiting friends and family while vacationing in Toronto, Canada.  Wife, Marilynn, was by his side along with family and friends. He had just enjoyed his 83rd birthday […]

Dr. David Forster Parker at work in the 2000s

Guiding Prospects Through the Sales Cycle with Social Media 1

Guiding Prospects Through the Sales Cycle with Social Media If you’re not using a blog for your business, you should be.  If you are using a blog for business, are you wondering how to combine blog posts with social media content to move people through the sales cycle?  PTC Computer […]

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Making Cents Out of Solar Photovoltaic for the Home…Cha-Ching! 1

Solar Photovoltaic (PV) and the Home In working with builders of various kinds through the years, PTC Computer Solutions has often been asked whether Solar Photovoltaic on the roof make sense. Is it economical? Will it cost less than it produces? Is it easy to install? Can you wrap the […]

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Online Marketing – Have a Strategy and Implement It 1

The Internet and the technology it has spawned created a new “moving target” prospect for marketing strategies. What works one month can become obsolete the next. Having a strategy is a critical component of any marketing program, but staying up to date with online technologies is a continual challenge.  The […]


Maintain SEO when Changing Domain or Page Names

How a 301 domain redirect can save your site’s SEO ranking This question of losing search engine ranking because of moving pages has come up a few times and unfortunately it is usually after they have switched domains and their site has tanked. It is much better to plan ahead […]

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Repurposing Posts – 5 Top Tips for Reusing Social Media

Repurposing Posts   Repurposing Posts – 5 Top Tips Creating new posts is not always necessary to pique the interest of readers and clients alike.  Often times, there are posts that really touch people in a way that might have been or might not have been anticipated.  Some posts are […]


10 Facebook Marketing Tips for the Holiday Season 11

Best Facebook Marketing Tips for the Best Holiday Season By David W.B. Parker, MBA IT-PM 12/14/2016 Is Facebook part of your holiday marketing plan? Are you looking for tips to improve your holiday campaign? In this article from SME, you’ll discover 10 Facebook tips to widen your visibility and reach […]

Best marketing tips for Facebook posting for the holiday season

Best Six Social Media Tips

Six Tips to Use Social Media to Win Leads, Make Friends, and Influence Your Community

Six Tips to Use Social Media By David W.B. Parker, MBA IT-PM 12/14/2016 PTC Computer Solutions is always working to bring insightful and thoughtful technical and marketing information to the business world. In so doing, we often come across some excellent sources of good information.  Here are several tips from […]


Crafting Compelling Emails

Crafting Compelling Emails By David W.B. Parker, MBA IT-PM 11/10/2016 Email ranks atop the most effective and inexpensive direct marketing even today.  All other online marketing techniques still pale in comparison to the effectiveness of email (in a recent Relevancy Group survey, 91% reported it to be the most effective […]

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Telling Your Story

Telling Your Story By David W.B. Parker, MBA IT-PM 10/12/2016 It’s important to engage your prospects and clients in what you have to offer.  Do you want the power to motivate, persuade and engage? It’s simple.  Just learn how to tell a good story.  “There are lots of good stories, […]


Tips for Better Facebook Video Ads

Do your Facebook ads contain video? Looking for ways to enhance your Facebook advertising with video? Video ads are among the most powerful Facebook ad formats for generating user engagement. If you’re not using Facebook Video Ads, you’re missing the boat. Our friends at Social Media Marketing have recently defined […]

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Vote Yes on Amendment 4 and No on Amendment 1 for the 2016 elections.

Solar Heats Up

Solar Heats Up With two upcoming votes in Florida on the future of Solar Energy, the argument over how energy is produced and used in the home is heating up.  Building Net Zero Energy homes depends largely on the use of Solar Photovoltaic (PV) Panels established on the roof of […]


Six Ways to Improve Your Social Media

Six Ways to Improve Your Social Media If you’re using Social Media to help advertise or market your business, is it working for you?  If you’re not using Social Media, why not?  It’s mostly free to set up and run Social Media campaigns.  Understanding Social Media is a different story.  […]


Mobile Marketing

Mobile Marketing Beyond ROI

The True Impact Of Mobile Marketing Goes Way Beyond Direct ROI Mobile is much more powerful than the initial numbers from a basic ROI calculation may indicate. Yes, mobile can accomplish many marketing objectives, from boosting brand perception to increasing purchases, but integrating mobile into your strategy does more than […]


3 Tips for Three Seconds

Three Tips for 3 Seconds You have about 3 Seconds to interest anyone on the Internet.  People are scanning through lots of information every day.  Whether it’s through Facebook, Twitter, or LinkedIn or they are receiving email and having to go through tens or hundreds at a time.  If you’re […]

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Powerwall Energy Storage for the Home.

Energy Storage for the Sustainable Home

Having a sustainable home is something we all should strive for. Tesla announced their Powerwall battery storage system for the home in late 2014 and is now ready with a sustainable storage solution for your home in their Powerwall II.  Click here for a full review on the Powerall II […]


Secure, Safe, Sustainable Structures

StormSafe Structures: SECURE, SAFE, SUSTAINABLE Stanley Engineering & Construction, Inc. has developed a highly engineered method of producing high-strength structures and building components in a fast, efficient, and cost-effective manner. The inaugural product, StormSafe Structures is certified to withstand winds of 200+ MPH which protects against the kind of damages […]

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A picture is worth a thousand words

A Picture IS Worth a Thousand Words

In Email Marketing, Is a Picture Worth a Thousand Words? The old saying “a picture is worth a thousand words” made great sense in the world of print, but in the email world, it may not hold up. The highly visual nature of the Internet makes it tempting to fill […]


2016 Marketing Technology Predictions

2016 Marketing Technology Predictions The new year is upon us yet again as it seems to do at about this time every year.  Looking out for the Small and Medium Sized Businesses is what we do at PTC Computer Solutions.  There are a number of marketing predictions on trends I […]

Marketing Technology Trends and Predictions for 2016

Social Media Key Performance Indicators will make your social media networking marketing more effective.

Best Top 4 Tips to Improve your Social Marketing 1

How to Assess and Improve Your Social Media Marketing: A Monthly Plan Without a monthly plan for your social media marketing, you might as well forget implementing it at all. In order for social media to work for you as a marketing tool, it is imperative to not only have […]


Tips for Using Google+ as a Business Tool 1

Google has been making headway in the Social Media arena. Google+ is a way to interact with a variety of social software, but, with Hangouts, there is more that can be done to interact with prospects and customers. How to use Google+ Hangouts for Business? PTC Computer Solutions, with ideas […]


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Data is NOT Analysis

Many businesses believe if they collect data they have some knowledge of what their prospects are interested in.  This couldn’t be further from the truth.  The fact is that data, in a traditional sense, is almost definitively unimportant in today’s world of diversity and change. “Information is NOT knowledge.”  ~  […]


To Macro or Micro, That is the Question

To Macro or Micro, That is the Question It has been commonplace in advertising to cast the net as wide as possible in order to attract clients.  A macro-world for a macro-environment, if you will.  It has mostly been about broadcast television and radio and billboards along the highway to […]

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PTC Explains how to handle sales objections.

Handling Marketing Strategies AND Sales Objections 10

Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off.  Sales is the follow up to marketing.  It’s the reason […]