Marketing & Real Estate

PTC Computer Solutions has been ensconced in the Real Estate industry since its inception in 1996 with many developers and those involved in the Real Estate Industry utilizing PTC to help them promote their respective businesses online. PTC Computer Solutions teams up with Parker Associates, Real Estate Development Marketing Consultants, to provide a variety of Real Estate industry insights to whet your appetite. Keep up to date on the Real Estate world right here.


Psychographic Tips for Knowing Your Buyer

Understanding what consumers are interested in and where they are looking are critical for knowing what to offer and how.  When looking at the prospective buyers, look no further than understanding the psychographics of them. Psychographics emerged in the 1960s as a focus on personality categorization, related behavior and interests […]

Buyer Psychographics

Dr. David Forster Parker (1934-2017)

Dr. David Forster Parker (1934-2017) David Forster Parker died on July 13th after suffering a stroke in his sleep on the 11th while visiting friends and family while vacationing in Toronto, Canada.  Wife, Marilynn, was by his side along with family and friends. He had just enjoyed his 83rd birthday […]

Dr. David Forster Parker at work in the 2000s

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10 Tips for Leveraging Your Social Network

10 Rules for Leveraging Social Media to Grow Your Business Use these guidelines to harness the power of social media. There is a clear and distinct formula for success in social media. Like a sports playbook, there’s a playbook that you can use to leverage the inherent power of Social […]


Guiding Prospects Through the Sales Cycle with Social Media

Guiding Prospects Through the Sales Cycle with Social Media If you’re not using a blog for your business, you should be.  If you are using a blog for business, are you wondering how to combine blog posts with social media content to move people through the sales cycle?  PTC Computer […]

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Making Cents Out of Solar Photovoltaic for the Home…Cha-Ching!

Solar Photovoltaic (PV) and the Home In working with builders of various kinds through the years, PTC Computer Solutions has often been asked whether Solar Photovoltaic on the roof make sense. Is it economical? Will it cost less than it produces? Is it easy to install? Can you wrap the […]

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Online Marketing – Have a Strategy and Implement It

The Internet and the technology it has spawned created a new “moving target” prospect for marketing strategies. What works one month can become obsolete the next. Having a strategy is a critical component of any marketing program, but staying up to date with online technologies is a continual challenge.  The […]


Maintain SEO when Changing Domain or Page Names

How a 301 domain redirect can save your site’s SEO ranking This question of losing search engine ranking because of moving pages has come up a few times and unfortunately it is usually after they have switched domains and their site has tanked. It is much better to plan ahead […]

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Repurposing Posts – 5 Top Tips for Reusing Social Media

Repurposing Posts   Repurposing Posts – 5 Top Tips Creating new posts is not always necessary to pique the interest of readers and clients alike.  Often times, there are posts that really touch people in a way that might have been or might not have been anticipated.  Some posts are […]


10 Facebook Marketing Tips for the Holiday Season 11

Best Facebook Marketing Tips for the Best Holiday Season By David W.B. Parker, MBA IT-PM 12/14/2016 Is Facebook part of your holiday marketing plan? Are you looking for tips to improve your holiday campaign? In this article from SME, you’ll discover 10 Facebook tips to widen your visibility and reach […]

Best marketing tips for Facebook posting for the holiday season

Best Six Social Media Tips

Six Tips to Use Social Media to Win Leads, Make Friends, and Influence Your Community

Six Tips to Use Social Media By David W.B. Parker, MBA IT-PM 12/14/2016 PTC Computer Solutions is always working to bring insightful and thoughtful technical and marketing information to the business world. In so doing, we often come across some excellent sources of good information.  Here are several tips from […]


Crafting Compelling Emails

Crafting Compelling Emails By David W.B. Parker, MBA IT-PM 11/10/2016 Email ranks atop the most effective and inexpensive direct marketing even today.  All other online marketing techniques still pale in comparison to the effectiveness of email (in a recent Relevancy Group survey, 91% reported it to be the most effective […]

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Telling Your Story

Telling Your Story By David W.B. Parker, MBA IT-PM 10/12/2016 It’s important to engage your prospects and clients in what you have to offer.  Do you want the power to motivate, persuade and engage? It’s simple.  Just learn how to tell a good story.  “There are lots of good stories, […]


Tips for Better Facebook Video Ads

Do your Facebook ads contain video? Looking for ways to enhance your Facebook advertising with video? Video ads are among the most powerful Facebook ad formats for generating user engagement. If you’re not using Facebook Video Ads, you’re missing the boat. Our friends at Social Media Marketing have recently defined […]

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Vote Yes on Amendment 4 and No on Amendment 1 for the 2016 elections.

Solar Heats Up

Solar Heats Up With two upcoming votes in Florida on the future of Solar Energy, the argument over how energy is produced and used in the home is heating up.  Building Net Zero Energy homes depends largely on the use of Solar Photovoltaic (PV) Panels established on the roof of […]


Six Ways to Improve Your Social Media

Six Ways to Improve Your Social Media If you’re using Social Media to help advertise or market your business, is it working for you?  If you’re not using Social Media, why not?  It’s mostly free to set up and run Social Media campaigns.  Understanding Social Media is a different story.  […]


Mobile Marketing

Mobile Marketing Beyond ROI

The True Impact Of Mobile Marketing Goes Way Beyond Direct ROI Mobile is much more powerful than the initial numbers from a basic ROI calculation may indicate. Yes, mobile can accomplish many marketing objectives, from boosting brand perception to increasing purchases, but integrating mobile into your strategy does more than […]


3 Tips for Three Seconds

Three Tips for 3 Seconds You have about 3 Seconds to interest anyone on the Internet.  People are scanning through lots of information every day.  Whether it’s through Facebook, Twitter, or LinkedIn or they are receiving email and having to go through tens or hundreds at a time.  If you’re […]

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Powerwall Energy Storage for the Home.

Energy Storage for the Sustainable Home

Having a sustainable home is something we all should strive for. Tesla announced their Powerwall battery storage system for the home in late 2014 and is now ready with a sustainable storage solution for your home in their Powerwall II.  Click here for a full review on the Powerall II […]


Secure, Safe, Sustainable Structures

StormSafe Structures: SECURE, SAFE, SUSTAINABLE Stanley Engineering & Construction, Inc. has developed a highly engineered method of producing high-strength structures and building components in a fast, efficient, and cost-effective manner. The inaugural product, StormSafe Structures is certified to withstand winds of 200+ MPH which protects against the kind of damages […]

StormSafe Structures.

A picture is worth a thousand words

A Picture IS Worth a Thousand Words

In Email Marketing, Is a Picture Worth a Thousand Words? The old saying “a picture is worth a thousand words” made great sense in the world of print, but in the email world, it may not hold up. The highly visual nature of the Internet makes it tempting to fill […]


2016 Marketing Technology Predictions

2016 Marketing Technology Predictions The new year is upon us yet again as it seems to do at about this time every year.  Looking out for the Small and Medium Sized Businesses is what we do at PTC Computer Solutions.  There are a number of marketing predictions on trends I […]

Marketing Technology Trends and Predictions for 2016

Social Media Key Performance Indicators will make your social media networking marketing more effective.

Best Top 4 Tips to Improve your Social Marketing 1

How to Assess and Improve Your Social Media Marketing: A Monthly Plan Without a monthly plan for your social media marketing, you might as well forget implementing it at all. In order for social media to work for you as a marketing tool, it is imperative to not only have […]


Tips for Using Google+ as a Business Tool 1

Google has been making headway in the Social Media arena. Google+ is a way to interact with a variety of social software, but, with Hangouts, there is more that can be done to interact with prospects and customers. How to use Google+ Hangouts for Business? PTC Computer Solutions, with ideas […]


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Data is NOT Analysis

Many businesses believe if they collect data they have some knowledge of what their prospects are interested in.  This couldn’t be further from the truth.  The fact is that data, in a traditional sense, is almost definitively unimportant in today’s world of diversity and change. “Information is NOT knowledge.”  ~  […]


To Macro or Micro, That is the Question

To Macro or Micro, That is the Question It has been commonplace in advertising to cast the net as wide as possible in order to attract clients.  A macro-world for a macro-environment, if you will.  It has mostly been about broadcast television and radio and billboards along the highway to […]

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PTC Explains how to handle sales objections.

Handling Marketing Strategies AND Sales Objections 10

Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off.  Sales is the follow up to marketing.  It’s the reason […]


Prospecting Online

It never ceases to amaze me that people don’t make time to go “prospecting” for new clients.  It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in.  Learn how to prospect online and […]


Best Florida Housing Markets 1

According to Realtor.com’s “Top 10 Turnaround Report,” based on Third Quarter 2011 data, the following six Florida markets are included as exhibiting the best positive year-over-year housing median price appreciation, inventory reductions and inventory age while also experiencing lower unemployment rates: Miami, Orlando, Fort Myers-Cape Coral, Fort Lauderdale, Sarasota-Bradenton, and […]


Oh Canada!

Marilynn and I frequently travel back to our homeland of Canada to visit friends and relatives. But, the impact of the recession restrained our travel habits, and our trip to eastern Ontario this month was our first experience in Canada since 2006.  We were amazed at the changes. Although our […]


AMAZING CHINA 4

During May of 2011, Marilynn and I spent almost three weeks in China, re-visiting places we had toured on our prior trip in 2000 as well as visiting new places. On this trip, we visited ten cities and traveled over 4,000 miles in China. Our overall impression was of a […]


Florida Jobs Outlook

Florida Jobs Outlook An April report by Wells Fargo predicts “a major rebound” in Florida employment generation, sparked by tourism and hospitality industries..  In ranking states by regional competitiveness, Florida scored first in the Wells Fargo study. Contact Parker Associates at www.parkerassociates.com for more information or email us at info@parkerassociates.com.


New Home Price Projections 1

New Home Price Projections In preparing revenue projections for budget planning, many builders rely upon past trends to forecast price increases for future years. This method turns out to be very misleading after the enormous price fluctuations of 2004-2011.  A ten year trend of average price changes from 2001-2010 produces […]


Housing Outlook 1

Housing Outlook NAHB Chief Economist David Crowe indicated that the building industry soon should be seeing tangible signs of improvement. Speaking at the Annual Construction Forecast Conference in April, Crowe cited positive factors such as affordability, favorable mortgage rates, tiny inventories of newly-built homes, declining vacancy rates, and pent-up demand […]


Gross Domestic Product Growth 1

Gross Domestic Product Growth Positive signs of economic recovery were reported by U.S. GDP growth in the first quarter of 2011.  Despite the limitations of poor weather, high gasoline prices and slower consumer spending, strong job increases reinforce other factors supporting a sustainable  economic recovery.   Substantial private-sector contributions to economic […]