Best Practices: 3 Key Factors Search Engines Look For
When it comes to proactive web maintenance, the principal goal is to keep your website running at optimal levels at all times. That means search engine visibility is one of the most integral parts of your website’s performance. To reach a wider and more receptive audience, keep these 3 factors in mind as you add content to your website. If adding new content causes you headaches, contact PTC Computer Solutions to allow us to maintain your content for you.
Think about these 3 factors as you update your website with fresh content.
The goal of your website is to attract the target market interested in your business. Providing helpful content that applies to your customers’ wants, needs, and struggles signals to search engines that your website provides relevant content for your unique audience.
- Deep crawl
Provide links throughout your content to allow your audience to find more helpful information. Make routine checkups to ensure these links are working. In doing so, your audience will go deeper into your website. In turn, Google and other search engines will reward you with higher rankings.
- Time spent on page
If you search the term “Amazon,” you will receive pages and pages of results for the online retailer. You have to continue your page search to find any content on the Amazon as an ecosystem. These results spawn from the amount of time visitors spend on the retail pages. If you provide content that keeps the audience engaged for longer periods, Google will raise your website to more visible levels.
Repair Your 404 Error Pages with 1 Simple Fix
When your audience receives a 404 error message on your website, it costs you money. These glitches keep prospects from becoming loyal customers. Without proactive web maintenance, it’s difficult to spot these problems before they make a negative impact. One way to keep your audience engaged even when they hit an error page is to create a custom 404 page that shows you’re aware of the problem.
Other than that step, figure out whether or not the error page stems from the server or from your hosting platform. Our team is ready to figure out what causes these problems, and can make sure it doesn’t happen with a proactive web maintenance service. Contact PTC Computer Solutions to set up your web maintenance needs.
Stop Cross-Site Script Attacks. Stop Website Decay.
What are cross-site script attacks?
They are vulnerabilities found in web applications such as ecommerce software and even Gmail. Depending on the data available to hackers, cross-site script attacks open up a serious security risk. (Think of recent breeches at Target and on iCloud.) Cross-site scripting contributes nearly 84% of all security vulnerabilities, and their effects range from site delisting, web code compromising, browser alert triggers, and more. Most attacks happen via contact forms (NOTE: in our experience, this is the number one spot where these attacks begin), submission forms, payment gateways, and ecommerce or catalog systems.
The best way to combat cross-site script attacks, and protect your customers and business, is to have a partner in web maintenance. To mitigate the risk of contact form vulnerabilities, PTC Computer Solutions will install form processing software built especially to prevent such attacks. Since you’ve enlisted PTC Computer Solutions, you can rest assured knowing we’ll protect your website from these issues. If you have questions or concerns about cross-site script attacks, give us a call or email our team at firstname.lastname@example.org.
PTC Computer Solutions Recommends:
Contact our team to help you with some of the primary issues for your web site. These include:
- Methods to Generate Quality Website Leads.
- Turning Unconvinced Browsers into Recurring Buyers.
- Attracting your target market.
- Proven techniques to increase website visibility.
- Speaking directly to your target market and not at
- Strategies to attract motivated prospects to your website.
- Setting up SEO techniques to rank higher.
- And more….
Call PTC at 904-992-9888 or email email@example.com for all your web, Internet, and Marketing needs.
Online marketing is an incredibly dynamic environment with many moving parts. It is a constantly changing environment as well. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan. PTC can plan a full marketing strategy and budget for your company and complete any web marketing efforts you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at firstname.lastname@example.org or go to our web site at www.ptccomputersolutions.com for more information.
By David W. B. Parker
PTC Computer Solutions