Yearly Archives: 2017


Design for the Device

Are you designing your newsletters and emails for the device that people are receiving it on? Most people don’t design their newsletter or email marketing campaigns to fit the device they are sending to, mainly because they don’t know what people are opening them on.  PTC Computer Solutions has done […]


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Timing is Everything: When is the best time to send emails?

Timing is Everything: When is the best time to send emails? As edited and modified by David WB Parker, President and Founder of PTC Computer Solutions If you’ve implemented an email marketing campaign and want to optimize how many people open and click-through your email, knowing what day of the […]


Psychographic Tips for Knowing Your Buyer

Understanding what consumers are interested in and where they are looking are critical for knowing what to offer and how.  When looking at the prospective buyers, look no further than understanding the psychographics of them. Psychographics emerged in the 1960s as a focus on personality categorization, related behavior and interests […]

Buyer Psychographics

Dr. David Forster Parker (1934-2017)

Dr. David Forster Parker (1934-2017) David Forster Parker died on July 13th after suffering a stroke in his sleep on the 11th while visiting friends and family while vacationing in Toronto, Canada.  Wife, Marilynn, was by his side along with family and friends. He had just enjoyed his 83rd birthday […]

Dr. David Forster Parker at work in the 2000s

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10 Tips for Leveraging Your Social Network

10 Rules for Leveraging Social Media to Grow Your Business Use these guidelines to harness the power of social media. There is a clear and distinct formula for success in social media. Like a sports playbook, there’s a playbook that you can use to leverage the inherent power of Social […]


Guiding Prospects Through the Sales Cycle with Social Media

Guiding Prospects Through the Sales Cycle with Social Media If you’re not using a blog for your business, you should be.  If you are using a blog for business, are you wondering how to combine blog posts with social media content to move people through the sales cycle?  PTC Computer […]

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Thank You David

Thanks David. You all are awesome. So few “out there” pour into our kids in authentic ways. You folks are a rare exception. Thanks for all you do. You make me love my job. Gratefully, H.A. Smith Teacher, Nease High School In reference to volunteer work with UrbanPlan, an educational […]

PTC's David Parker is dedicated to volunteering time to non-profit organizations such as ULI's UrbanPlan to help kids learn about how cities work

Making Cents Out of Solar Photovoltaic for the Home…Cha-Ching!

Solar Photovoltaic (PV) and the Home In working with builders of various kinds through the years, PTC Computer Solutions has often been asked whether Solar Photovoltaic on the roof make sense. Is it economical? Will it cost less than it produces? Is it easy to install? Can you wrap the […]

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Online Marketing – Have a Strategy and Implement It

The Internet and the technology it has spawned created a new “moving target” prospect for marketing strategies. What works one month can become obsolete the next. Having a strategy is a critical component of any marketing program, but staying up to date with online technologies is a continual challenge.  The […]


Maintain SEO when Changing Domain or Page Names

How a 301 domain redirect can save your site’s SEO ranking This question of losing search engine ranking because of moving pages has come up a few times and unfortunately it is usually after they have switched domains and their site has tanked. It is much better to plan ahead […]

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Repurposing Posts – 5 Top Tips for Reusing Social Media

Repurposing Posts   Repurposing Posts – 5 Top Tips Creating new posts is not always necessary to pique the interest of readers and clients alike.  Often times, there are posts that really touch people in a way that might have been or might not have been anticipated.  Some posts are […]