10 Rules for Leveraging Social Media to Grow Your Business
Use these guidelines to harness the power of social media.
There is a clear and distinct formula for success in social media. Like a sports playbook, there’s a playbook that you can use to leverage the inherent power of Social Media Networking to get the word out about your business or product. No matter who you are or where you’re from, you can harness the power of social media to vastly grow or build your business.
Whether you love Social Networking or hate it, there are some inherent rules to follow when it comes to social media. Not only will this help you enhance your social media skills by growing your base of fans and followers, but it will also allow you to leverage the influence you build to eventually expand and grow the reach of your business within any industry or niche.
Here are some tips from a recent conversation with experts divulging many of the secrets being utilized to amass followers. It takes time and a lot of work commenting, liking and collaborating with others.
- Understand the Consumer.
The first rule for growing your business through the power of social media is to know your market. The clearer you are about your target demographic, the better you’ll be able to appeal to your customers. The less you know about your target demographic, the less likely you’ll be able to succeed through social media. PTC Computer Solutions and Parker Associates are specialists in understanding the market. For assistance in understanding your market, contact us for a free evaluation.
- Formulate a strategy.
Building a popular social media profile takes work. But it also takes planning. To achieve any goal, you need to create a rock-solid plan. Develop your strategy on how you plan to get from Point A to Point B. Will you use ads? Influencers? Power users? What type of content will you post? How often will you post it? And so on.
- Develop Posts that are Relevant and Recent.
The goal isn’t about bombarding users with posts. It’s not about quantity; it’s about the quality of the posts. Ensuring that the posts are targeted towards your market and that each of them conveys an important message or unique display of something relevant to that demographic will help you to gain the most traction while also adding on more followers.
- Create Real Value.
Social media is all about creating value. What type of value do your posts bring? Are they inspirational or educational in some manner? Do they help to motivate others out there to attain a certain lifestyle or objective? The fact that you’re reading this should indicate that PTC Computer Solutions has an understanding of how this works. Contact us for free information on how to develop your Social Networking strategy and make it work for you.
- Follow People of Influence.
All of the Instagram Influencers that I’ve spoken to started out by following other high-profile accounts. This created their first bits of visibility for them. It also helped them to gauge what was working for those who were already at the top of their game. Emulate those who have had success.
- Comment, Share and Like Often.
Anyone who is serious about leveraging social media to grow their business needs to understand that they have to give before they can receive. The old adage, “It’s better to give than receive” actually works here. Try to genuinely Like, Comment and Share posts from others as often as possible. This will, among other things, develop relationships with people over time. It won’t happen overnight. If you don’t give people the time of day, you can’t expect them to do the same for you.
- Leverage the Power of Others.
Influencers and Power Users can open a gateway to mass attention. If you have the right type of profile that’s in sync with the influencer’s follower base, you might just gain the right type of followers yourself. Many businesses and newcomers use this approach to help expand their reach early on. If you have the budget, you might want to consider this, but ensure you have appealing content on your profile as well.
- The 3 N’s – Network, Network, Network.
Spend time networking with others. This develops brand awareness and also builds followers.
- Put Promotion Aside.
It’s not about always promoting. If you want to leverage social media to grow your business, you have to spend a lot of time delivering value. Whether that’s inspirational value, motivational value or entertainment value, don’t always try to sell people something at every bend and turn, otherwise you might put them off. Sell casually.
- Make It Easy.
Focus on mobile if you want to dominate social media. Create a link in your profile, ensuring that your site has a healthy responsive design, and make it simple to purchase or employ your company. Ensure that the purchase process is refined for mobile devices so that people can simply and easily buy whatever it is that you’re business is involved in. The easier you make it for them to buy, the more likely you’ll be to clinch the sale.
Is your Social Network working for you? Are you doing what it takes to leverage your Social Network? Have you interacted with others today?
PTC Computer Solutions works extensively on building relationships, not posting things for the sake of posting. Spend time looking at your networking list to learn how you can deepen the relationships with your followers and give them more of what they want.
If all of this befuddles you, belittles your being, begs your brain to be foddered, belying your intellect…not to worry, PTC Computer Solutions has a team of experts on this stuff and we’re here to help. It’s what we do.
Online marketing is an incredibly dynamic environment with a tremendous number of moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions.
If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan and budget. Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects.
By David W. B. Parker
PTC Computer Solutions