Rates to Stay Low

Fed Rates and Mortgage Rates Make it a Buyers Market Between the Fed Rates expected to stay low and the mortgage rates at all time lows, this is a good time to be buying. Low mortgage rates make it a good time to buy What a difference a year makes. […]

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Video Meeting Tips

Video Meeting Etiquette: 7 Tips to Ensure a Great Attendee Experience There’s just no substitute for good manners in all of our daily interactions, and they’re certainly appreciated more than ever in workplace meetings. There are some age-old guidelines that comprise good meeting etiquette: Being on time Maintaining eye contact […]


Showing Off with Your Best Foot Forward

Make the Best Impression You Can You only get one chance to make a first impression. Make it count. It’s critical to show off the best you can every chance you can get. Online, you can make sure of that. But, also when people physically take a look at your […]

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Small Business Promotional Tactics

Business Owners Involved Research suggests that two-thirds of small business owners are personally responsible for at least three of these areas of their business: Product development Marketing Operations Human resources Finance Customer service Information technology It’s no wonder small businesses need marketing tactics that are not only effective, but also […]


How Thinking has Changed Working from Home

It’s amazing to think that it was just a few months ago that things were what we would perceive as being normal. In just a few short months things have changed dramatically. Yet, in that short amount of time, the way we think about where we live and how we […]

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Changing Consumer Behaviors

Buying in the New Era The COVID-19 crisis accelerated many consumer behavior trends we’ve been witnessing for years. Consumers were forced to spend more time online out of necessity. And as a result, they began branching out, discovering new channels and gaining more confidence in online shopping. In a recent […]


Who Wants the Green?

The Green Generation Millennials say sustainability is a shopping priority. Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, a Nielsen global online study found that they continue to be most willing to pay extra for sustainable […]

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9 Ways to Grow Business Text Messaging

SMS is the New Business Essential Text messaging is the new business essential. While phone and email definitely aren’t dead, they’re hopelessly oversaturated. Email inboxes are overflooded. Customers and businesses both will often miss emails. Meanwhile, businesses often find themselves playing “phone tag” with their customers. That means they leave […]


Best Practices for Social Media Lead Generation

The Data Tells All Today, almost 55 percent of internet users are on social media. They use it on a daily basis providing massive amounts of data to the platforms. This data is valuable for social media lead generation. The marketers can use it to target their audience directly. There […]

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Preparing to Open

COVID-19 has brought the world economy to a standstill. Almost every industry, with a few exceptions, has been hit hard. Certainly, the momentum of the travel industry was brought to a halt. While recent headlines such as travel bans and major event cancellations make that progress seem like a thing […]


5 Small Business Marketing Mistakes

Avoid These Common Errors Did you know that out of the thousands of ambitious entrepreneurs that start new businesses each year, only 10 percent succeed? Getting a business off the ground and running it smoothly is definitely no easy task. And one of the most significant reasons why small businesses […]

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Controlling Stress in Hard Times

There is no Better Time to Control Stress In these difficult times of operating a business, there is no doubt that stress on individuals, teams and entire organizations is running high. Stress takes on many forms- anxiety, concern, uneasiness, worry, aggravation, anger, annoyance, exasperation, irritation, persecution, trouble. Stress hampers productivity […]


Mind Matters

Do You Mind? It’s not just something that has come up due to this pandemic world we live in, but mental health is always something we all need to be aware of. This is especially important for those working in the age of COVID-19. Employers should be keeping close tabs […]

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Neighborhood Trends

Understanding how neighborhoods are transitioning over time is an important data set. Parker Associates has always been on the forefront of interpreting these data trends in order to assist our clients with decision making. We use a number of different tools available in the industry to ensure we have a […]


The New Market Place

Sales & Marketing in the New Era The stakes are always high in any product development, but especially in real estate project developments, planned communities and new home sales programs. PTC Computer Solutions has worked closely with Parker Associates for years at understanding the Market in any environment. This is […]

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5 Steps to a Better Online Profile

Look Competitive by Staying SHARP After you’ve spent all the time, effort, and money on getting people and other businesses to notice you, it would be a shame if you then portrayed yourself poorly. It’s important to understand what other people see. Not how you see yourself, but how others […]


Working Remotely

Some Fundamental Differences Working Remotely When working remotely, there’s a loss of hallway chatter, camaraderie, and serendipitous experiences with other colleagues. Everyone is much less visible, and it takes a toll on collaboration because it’s just harder to connect with co-workers, even with all the digital tools in hand. Over […]

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8 Reasons to Embrace Video Marketing

Why Video Marketing Works There’s no doubt that the video marketing scene is booming. But beneath all the hype, is it something your business should be using? The answer is an emphatic yes, and here are eight reasons why. Perfect Mesh with Social Media. Video is the perfect way to […]


Open for Business

Letting Your Customers Know There’s no question the world has changed in the last month. The question is, have you changed? Don’t assume the world is not working. Many are continuing to work and often harder than they were before. No one knows how long this will go on for […]

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Online is King

People are Online It goes without saying that doing business in this environment is far more capable online. People are online in larger numbers than ever. Businesses continue to work online and tools that allow for more remote operation are overflowing with new account sign ups. It’s the time to […]


Being Virtual

The Importance of Tools With the sudden emergence of the need for interacting remotely, tools like Zoom and other virtual congregation tools have become critical. Zoom was totally unprepared for such an influx of use. Most companies ramp up as their user base increases. But, ramping up by the millions […]

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Develop Remote Working Skills

Fundamental Differences Working Remotely When working remotely, there’s a loss of hallway chatter, camaraderie, and serendipitous experiences with other colleagues. Everyone is much less visible, and it takes a toll on collaboration because it’s just harder to connect with co-workers, even with all the digital tools in hand. Over the […]


Communication, Not Silence

Stay On Top Keeping your customers and prospects informed is critical during this work environment. Stay on top of people’s minds when they need services or products. In fast-moving and uncertain situations, you need to communicate early and often with your key constituencies throughout a crisis. Even if you’re still […]

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Understanding THIS Market

The Marketing & Sales Process Doesn’t Change The stakes are always high in any product development, but especially in real estate project developments, planned communities and new home sales programs. PTC Computer Solutions has worked closely with Parker Associates for years at understanding the Market in any environment. This is […]


The 5 Best Ways to Detect Fake Social Media Accounts

How to Tell If You’re Talking to a Bot In 2018, Twitter took drastic action as part of an effort to slow the spread of misinformation through its platform, shutting down more than two million automated accounts, or bots. But Twitter shuttered only the most egregious, and obvious, offenders. You […]

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The 7 Deadly Sins of Statistics

When the patterns are read correctly, statistics can be a very useful tool. Things can be very deceiving if the numbers aren’t appropriately analyzed. There are many ways to spin the numbers and it’s easy to fall into this trap. Here at Parker Associates and with the help of PTC […]


Preparing for Post Pandemic

Foundations of Recovery Although it might not seem like it in this moment, the foundation of your recovery from this emergency is already being laid. Every crisis evolves over an arc of time, through stages of “what was,” “what is,” and “what will be.” The present, “what is,” gets most […]

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Perfect 2020 Vision

What’s Ahead for the Economy Ok, so no one has a crystal ball. But, we can take some pretty good guesses at what’s on the horizon. Of course, much of it depends on some critical things going on nationally and globally. One thing’s not going away any time soon, the […]


Are States Ready for 2020?

Most states are financially healthy Most states’ financial health is looking up, thanks to the long bull market in stocks and a decade of steady economic growth that has lifted tax receipts. Most are boosting spending this year while still adding to rainy-day funds. Outlays are up 5% on average. […]

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Cap Rates and IRR

The Importance of Cap Rates The integral question, if you don’t know, is what is a cap rate? Now, mathematically, a capitalization rate (or “cap rate”) is an asset’s unlevered net cash flow divided by its value or purchase price.  It can also be thought of as the reciprocal of […]


Verifying Energy Efficiency

Many Builders are Getting Away with Vague Statements Many builders use the term “energy-efficient” to describe their homes when in fact they include very limited energy efficiency features or appliances. Don’t be fooled. Get a builder who takes energy-efficiency beyond the typical bare minimum by using holistic energy saving techniques […]

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2020 Marketing 101

Make a Lasting First Impression Thanks for the advice, I know. But, there are a ton of great ads that have been created through the years and so many of them fall short of this simple construct. With the Super Bowl coming up, it’s a good opportunity to talk about […]


2020 Should Continue to Be Strong for Housing

With 2020 ahead of us, we should take a look at the housing market and how it will continue to boom. Texas and Florida are still two of the best housing markets to be in, but there are some other big booming markets relative to their share of the market […]

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PTC Interview with Tech Master David Parker on Micro Marketing

In a recent interview with the President of PTC Computer Solutions, David Parker, Biz Buzz host, David Sillick, discovers the future of Social Marketing. Not in the traditional means seen to date, but in utilizing Social Marketing to Micro Market to very small and specific Psychographic Sectors of the population. […]


Creating a Digital Estate Plan

Don’t Forget to Bury Your Digital Life Your digital footprint—including photos and videos, social media accounts, subscriptions, and online bills—will eventually outlive you, leaving family and estate executors to sift through the virtual remains. An executor does not automatically gain access to the accounts unless the deceased person has made […]

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2020 Should Continue to Be Strong for Housing

With 2020 ahead of us, we should take a look at the housing market and how it will continue to boom. Texas and Florida are still two of the best housing markets to be in, but there are some other big booming markets relative to their share of the market […]


Meaningless Millennial Marketing

Demographics Are Useless but Psychographics Aren’t Marketers everywhere (should) already know their target market demographics – the easily quantifiable ‘who’, ’what’ and ’where?’. But a growing number of us are realizing that psychographics – the elusive reasons ’why’ our customers buy from us – are not only far more valuable, […]

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Recent Retiree Revelations

Winter Buyers PTC Computer Solutions is always looking at data for our customers and for us to have a better idea of what people are looking for. We often attend Ideal Living conferences to ascertain what people are involved in and what they tend towards. In this recent report from […]


Happiest of Holidays

A Time to Reflect…and Reset The holidays always offers a time for us to pause and reflect on the good…and bad…times we’ve had in the past year or even further. As with every year, we at Parker Associates & PTC Computer Solutions wish you the best of holidays and an […]

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Being Excellent

Make 4 Agreements with Yourself In business, being honest with your customer is one of the most important attributes a business can have. In today’s day and age, more than any other time in history, this is critical. People are smart. People are informed. People see through anything that isn’t […]